Why Reputation Management is Vital for Dental Practice

When you are in online reputation management, you will know that it has become a huge part online marketing puzzle. While trying to increase their presence on the first page of Google, most dentists are trying to invest in SEO every month.

As search engine optimization takes a lot of time to show results, there is little chance of getting leads and turning those leads into potential patients. There are other sets of dentists who try to use reputation management as their weapon.

According to the survey, nearly 85% of dental patients trust online reviews just like personal recommendations. It is also seen that patients, before booking a dental appointment are looking for positive reviews of that clinic.

Why Reputation Management is Important for Your Dental Clinic

Engagement of Patient

It is necessary that current patients should always share their reviews, once they receive any treatment from your clinic. These reviews encourage new patients, as existing patients share their experiences.

While you need to respond with a thank you note, you are engaging with your present patients in a perfect way.

Patient engagement

When your patients review your dental practice, they’re not just sharing their experience with potential patients. They also give you a valuable opportunity to connect with them.

Engaging with your existing patients can be as simple as responding to the review with a thank you note. Doing this will encourage the patient to connect with you directly, and could mean more business in the future.

Review monitoring and responding puts you in the best position to be able to convert a first-time patient into a loyal one. For this to happen, you have to make sure you watch the hundreds of review websites where your patients can write reviews.

Take control of your online reputation.

Keeping track of what your existing patients are saying about you is critical. Your practice’s reputation depends on online reviews.

A patient’s feedback may affect future patients’ decisions about which dental practice to use.

This is why you have to be very careful about what you write in your responses to reviews. You don’t want a poorly worded response to portray your brand in a bad light in search engine results and review listing websites.Generate feedback.

Most of your satisfied patients will just highlight the pros of choosing your dental practice. However, there may be some who will be critical of your practice.

By monitoring reviews, you’ll be aware of the criticism, and able to use this feedback to improve your practice.

First, take the necessary action to placate the unhappy patient by incorporating the suggested changes.

Then, make sure you communicate your actions to the reviewer and encourage them to edit their review or write another one.

Avoid negative publicity.

Most dentists dread negative reviews, as they tend to impact new patients. By review monitoring, you’ll know when a negative review gets posted online, enabling you to respond promptly.

You can then thank the reviewer for their feedback, take action to correct problem areas, and communicate the changes to them.

By doing this, you are not just encouraging your unhappy patients to visit you again but are also making sure that negative reviews don’t go viral.

Conclusion

Now you know why reputation management is important to your dental practice and the best practices for dentist reputation management.