Why RE/MAX is “Horrible” for the Average Agent

Let’s just get it out there: RE/MAX isn’t for everyone. If your idea of a perfect career involves punching a clock, taking orders, and comfortably cruising in mediocrity, then congratulations! You’re the typical agent, and RE/MAX—especially RE/MAX Alliance Group—is your worst nightmare.

Here’s why.

1. We’re Not a Babysitting Service

At RE/MAX Alliance Group, we believe in developing entrepreneurs, not babysitting agents. If you need someone to hold your hand while you figure out how to make a phone call or write an email, we’re probably not the right fit. Our approach focuses on helping agents build sustainable businesses—not just survive, but thrive. We develop leaders, not followers.

The “average” agent might want a brokerage that keeps them comfortable in their bubble of mediocrity. But here, we burst that bubble and replace it with ambition, grit, and a healthy obsession with success.

2. Accountability Is a Four-Letter Word (or Is It?)

Do you dread being held accountable? Then, by all means, stay far away. At RE/MAX Alliance Group, we create systems that push agents to not just set goals but exceed them. You’ll find yourself surrounded by peers and mentors who care about your success as much as you do. And that kind of environment is kryptonite for the “just-get-by” crowd.

We’ll encourage you to measure your numbers, track your performance, and set milestones that matter. Is it scary? Sure. Is it worth it? Absolutely.

3. Development, Not “Training”

Why do we call it development instead of training? Because we’re not teaching you how to follow someone else’s path—we’re helping you pave your own. Through workshops, personalized coaching, and business-building resources, RE/MAX Alliance Group empowers you to be the CEO of your own enterprise.

The average agent wants cookie-cutter solutions. But if you’re reading this, chances are you’re craving something more: independence, growth, and a real sense of ownership over your career.

4. Culture Shock: Collaboration Over Competition

Let’s address the elephant in the room: real estate can be cutthroat. But not here. At RE/MAX Alliance Group, we’ve cultivated a culture of collaboration and support that’s downright “uncomfortable” for agents used to dog-eat-dog environments. We believe that when one agent succeeds, we all win.

If you prefer to hoard leads, guard secrets, and celebrate someone else’s stumble, you’ll find our culture unbearable. But if you thrive in a supportive network of like-minded professionals, you’ll feel right at home.

5. A Brand That Works as Hard as You Do

Let’s face it—the RE/MAX brand does a lot of heavy lifting. It’s globally recognized, respected, and synonymous with success. But here’s the catch: the brand can only take you so far. You have to put in the work.

The average agent might want a brand to carry them. But at RE/MAX Alliance Group, we equip you with the tools, mentorship, and resources to build a brand within the brand. It’s your business. We just help you make it exceptional.

6. No Room for Excuses

Oh, you didn’t close any deals last month because the market was slow? Sorry, we don’t buy that. At RE/MAX Alliance Group, we’ve seen agents succeed in every market condition because they’re trained (oops, developed) to adapt and thrive.

We focus on what you can control: your mindset, your activities, and your strategies. If you’re looking for a place to park your excuses, keep looking.

7. The “Horrible” Truth

The truth is, RE/MAX isn’t horrible. It’s just horrible for the agent who doesn’t want to grow, improve, or succeed. We don’t cater to the typical. We’re here for the exceptional—and for those who are ready to become #unstoppable.

So, if you’re tired of settling and ready to take your career to the next level, let’s talk. But be warned: once you experience what it’s like to be part of the RE/MAX Alliance Group, you might find it impossible to go back to being “average.”