Why Regular Website Maintenance Is Essential

How important is regular website maintenance? Let's imagine your website is a car. Your car needs regular maintenance and servicing to make sure everything works as it should.

Driving your car without regular oil changes and servicing can seriously impact performance and do major damage to your engine, eventually causing a whole host of other problems.

Your website is no different. Like any piece of software, regular website maintenance is essential for keeping your website working properly. Your website is the online face of your business and is often the first thing potential customers see. It’s vital that your website is always available, running properly and presenting your business at its very best.

Is Your Website Limiting Your Profits?

Not maintaining your website properly will impact your profits.

We live in an age where we expect things on demand. Nobody waits around to get what they want and if your website isn’t working as it should your visitors are not likely to stick around.

Many business owners fail to check their website on a regular basis to check everything functions properly. Not knowing about problems with your website can lose you potential customers.

How much is just one customer worth to your business? Can you afford to lose them?

The Benefits of Website Maintenance

We don’t spend time maintaining websites for the sake of it, we do it because it’s essential for our business.

The performance of the website, how fast it loads, downtime and uptime, all comes down to the WordPress software and plugins being up to date and functioning as they should.

The website growth, it’s content, Google analytics reporting and any content changes, is all dependent on you or someone in your business making sure all of your website updates are carried out smoothly without any errors.

Website Maintenance Process

My team at Huxo Creative take great care in updating websites and we’ll treat your website as if it was our own.

We start off with backing up the website before updating anything. Once everything is updated we check the website to look for any issues. Our software keeps a log of the changes we make and the plugins we update so if there is ever an issue we can quickly see what caused it and revert back. Also included in our monthly WordPress website care plans are performance and security scans.

If in the event we do discover an issue, it’s logged in our system as a support ticket and the team address it before you ever know there’s a problem.

Why You Should Avoid Do It Yourself Website Maintenance

Maintaining your site yourself is a risky game and could end up costing you a small fortune in the long run. If you were to go to your WordPress admin panel and run your updates, you’d have no record detailing exactly what was done. If updating a plugin caused a problem straight away or a few weeks down the line, it would be difficult to identify what caused the problem and how to rectify it without restoring an old backup, that’s if you have one. This can mean losing details of orders, leads, form entries, your content. Can you afford to lose it all with one click?

Regular Maintenance Costs Less Than A Big Fix

Failing to keep your website, or updating and breaking it, can damage the functionality and look of your website as well leaving it vulnerable and harming your user experience.

What happens when you get to that point? You could try to fix it yourself, sometimes doing more damage. Or, you can then pay the (often expensive) price for a professional to step in and fix it. Just like your car, repairs will cost your more to fix than they would with proper maintenance. Regular servicing keeps your car running as it should, regular website maintenance keeps your website working properly.

Leave It To The Experts

Wouldn’t you prefer to spend your time working on your business and leaving us to do what we do best? Would you go to your dentist for help with a sore back? Then why try to maintain your own website if you’re not a web professional?

By hiring an experienced web professional to properly update and maintain your website you can rest assured your website is in safe hands. Hiring our team to maintain your website gives you the added benefit of having our team available for ongoing support and guidance.

We offer three levels of care plans to suit your needs and budget, starting with our Essential Plan at ￡49 per month through to our Professional Plan at ￡99 per month with priority support and the Enterprise Plan at ￡199 with security scans and development time included.

If you’re interested in securing a maintenance contract for your WordPress website to keep everything in proper working order, drop me a message and I’ll get you started.