Why Redesign a Website? How to Know When It's Time to Revamp?

The internet is full of websites, so creating one more probably won’t help you stand out from the crowd. The same sites and services that were once cutting edge are almost laughably antiquated just a few years later. Keeping your site up-to-date with the latest technology, design trends, and user expectations is critical to its success. Redesign a website for various reasons such as brand refreshment, increase conversion rates, or simply change the appearance of the website.?

Redesigning a website is not something most businesses look forward to doing – after all, who wants to spend time and money on something that is so clearly broken? But if your site isn’t meeting user needs or doesn’t reflect your brand well enough, it’s time to take action.?

Why Redesign a Website??

A website redesign or “platform migration” (a fancy term for “we are moving our website to a new location and platform”) can be a very effective way to get more out of your online marketing strategy and provide better user experiences. Some reasons to consider a website redesign include:?

● To refresh and reinvigorate a website that has gotten stale and is no longer doing its job. To change the visual identity of a company, product, or service.?

● To change or improve the functionality of a website.?

● To create a mobile-friendly version of a website that is currently not mobile-friendly. ● To unify branding across multiple platforms, such as a website and social media channels.?

● Because the old website is broken, and it’s too costly to fix it.?

Timing is Everything?

There is no “magic date” when you must redesign your site. Your website should be designed to last you years, and with the right strategy, that can be accomplished with few, if any, redesigns. If your business has come a long way since you launched your website, and the site is no longer meeting user expectations, a redesign is a good idea. The same goes if your site is holding you back from growing your business as much as you would like. If you’re getting a lot of complaints about your website, it’s time for a redesign. If you’ve given your website some time but the results aren’t quite what you expected, then that’s another good reason to consider redesigning your site. Make sure you’ve given your website a chance to succeed. It takes time for SEO-focused changes to take effect, and it takes time for users to adjust to a new design.?

Increase User Engagement?

The main goal of any website redesign is to increase engagement. You want your visitors to spend more time on your site, and you want them to feel more connected to your brand. A successful website is one that encourages visitors to interact with your company, learn more about what you do, and take action. Engagement with your website can be measured in many different ways. The most basic metric is the number of visitors you have each month. Other metrics include:?

● How long do visitors stay on your site??

● How many pages do they view while on your site??

● Whether they come back to your site after visiting once before.?

● How many people subscribe to your email list??

● What actions do they take while on your site (like buying a product or filling out a contact form)??

Increase Website Traffic and Conversion Rates?

A successful redesign will bring you more traffic, both from new visitors and from returning visitors. Traffic is crucial for any business because it’s people taking action, visiting your site, and hopefully buying from you. Redesigning your site can also help to increase your conversion rates and the percentage of visitors who take action on your site.?

It's important that web design and search engine optimization work well together. Websites that have been put together and developed by a designer, then later have an SEO added as an afterthought, should be avoided at all costs. A designer and an SEO expert should be involved in the early phases of your project to ensure that your site architecture is SEO-friendly, and that your SEO can see the intricacies of your site design. The best way to

ensure that your design and optimization function well together is to hire a full-service internet marketing firm.?

A user-friendly website layout and a visible progress indicator in the booking form help users navigate the site until they can make a service inquiry. In addition to this, a good user experience can result in more people buying your products and fewer people leaving your site without making a purchase.?

Online Reputation Management?

With the rise of social media, online reviews have become increasingly important. In many cases, online shoppers prefer to take the word of fellow customers over the claims of the business owner. That’s why a good review system is essential if you want to keep your customers happy. If your website was built a few years ago, the review system is probably very primitive. You may not even have a review system on your site at all. A new design can include a robust review system that allows visitors to leave honest feedback about their experience with your company.?

Rebuilding a Website from Scratch?

If your current site is so broken that you can’t fix it, you have the option of starting with a clean slate. This is sometimes called a “do-over” and is most often done when the cost of fixing the current site is prohibitively high.?

Incorporating Fresh Content?

One factor that often goes unmentioned in discussions of website redesign is the content. Websites are living entities and should be treated as such. That means you should be adding fresh content regularly, especially if you use your site as a marketing tool. Many businesses make the mistake of focusing too heavily on the design of their site while neglecting new content. Visitors will only stay on your site for a few minutes, so it’s important that the first few minutes are engaging. That means adding new content to your site regularly.?

Branded Responsive Design

If you’re launching a new site, it’s a good idea to make it responsive. A responsive site automatically resizes to fit different devices, so people on mobile devices don’t have a terrible experience. If your site isn’t responsive, you’re leaving a lot of money on the table. More than half of Internet traffic comes from mobile devices, so you’re missing out on potential customers if your site isn’t responsive. You can hire a professional website design company to create a responsive site from scratch.?

Bottom Line?

If you’ve been in business for a while, it’s likely that your website is due for a refresh. Redesigning your site is an excellent way to refresh your image and bring your marketing strategy up to date. Getting a new look and feel will give visitors a more positive impression of your brand and make it easier for them to find the information they are looking for. It could also help you stand out from the crowd. Redesigning a site is not easy, but unless you want to be another one-and-done website project, you need to treat it as an important part of your business strategy. So if you have decided that it is time to redesign your website, request a consultation here.

Inputs/Comments/Suggestion: I welcome inputs/ comments / suggestions from readers on how to approach this issue.?

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