Why Recommendations Matter and How To Ask For Them
Niraj Kapur
Overcome sales objections, ghosting and prospecting challenges. Personalised 1:1 Sales & LinkedIn coaching. Interactive Group Training. Influencer marketing deals with Salesforce, BRITA and Hubspot
Why Recommendations Matter and How To Ask For Them
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When you go on holiday you usually ask for a recommendation from a friend, family or the internet.
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When you buy from Amazon, you sometimes choose the cheaper option. Sometimes the quicker option. You nearly always check reviews.
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When we went on our first cruise holiday this year, we looked at recommendations from travel agents then looked at recommendations for the right cruise lines.
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When you want to work with someone in business, you often ask trusted colleagues for recommendations - ?or you check out recommendations on someone’s website and LinkedIn profile.
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If you have no recommendations or they’re 5 years old, you will have a bigger struggle to win the deal.
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Recommendations give you extra branding, awareness and credibility
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The best time to ask if not when you deliver what you promise, that is your job.
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The best time to ask is when you overdeliver.
So how to you ask for a recommendation?
1.??? Have I delivered everything I promised?
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If they say no, ask what you could have done better.
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2.??? If they say “yes” ask “What was the experience like working with me?”
Listen and take notes on what is said
领英推荐
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Then ask, “I’m sure you know recommendations are important in business. Would it be okay if I emailed what you’ve just as a LinkedIn recommendation.
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60% will say yes.
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20% will say yes and forget, so you need to follow up a week later.
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20% will use an excuse like "it’s not company policy" or say "they don’t want the competitors to find out!"
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a) Go to the person’s LinkedIn profile
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b) Right Click under MORE
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c) Select REQUEST A RECOMMENDATION
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d) Then type in what the person has said about you.
e) Press send
Business can be tough. Celebrate every win.
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CEO of Wide Moat Research. Senior Analyst at iREIT, Author of REITs For Dummies, and Adjunct Instructor at NYU Schack Institute | Join my newsletter to get investing strategies delivered to your inbox??
6 个月This is definitely a must-read, Niraj!
Senior Producer, Broadcast & Content at iSpot Media | Lead Writer on the series: "The Stuff of Great Video" | Award Winning Filmmaker and Director
6 个月A great post Niraj. On point, bite-size and compelling. Well done!
I Don’t Build Brands. I Build Leaders | Brand Consultant | Performance Coach | Mindful Breathwork & Energetics
6 个月Using recommendations in business is like having a friend vouch for you at a party....way less awkward and way more effective :))