Why Real Strength in Construction Comes from Leading with Empathy
Frank Favaro
President, ServeCentric Coaching | Driving Profitability Through Exceptional Service For Trades Sector Businesses | Keynote Speaker | Host, Inside MCAA Podcast | ACHR News Contributor
When you think about the construction industry, you probably think about strength, grit, and getting the job done no matter what. We build things with our hands, we problem-solve in real-time, and we handle the pressure that most people would fold under. But here's the thing: in an industry where we pride ourselves on physical toughness, we can no longer ignore the mental and emotional battles we’re all fighting—often in silence.
The construction industry has one of the highest suicide rates of any profession. Let that sink in. According to the CDC, construction workers are four times more likely to take their own lives than people in other industries. That's a severe problem, and it's not one we can just "tough out" or fix by working harder.
If we want to build things that last, we must take better care of those who build them.
And that starts with something that doesn’t come naturally to many of us: empathy.
We’re All Fighting Battles You Don’t See
Everyone you work with carries something heavy, and I’m not talking about materials or tools. Stress, family responsibilities, financial worries, health issues can weigh people down even more than a long day on-site.
When you look around at your team, do you ever wonder what the person next to you is going through? Maybe they’re taking care of a sick family member, or maybe they just went through a breakup. Maybe they’re trying to be a good parent but are barely holding it together. We don’t always know each other’s stories, but we do know one thing: life is hard for everyone, and this job isn’t getting any easier.
As leaders and as teammates, we need to start asking the hard questions. Not just “What’s the status of this project?” but “How are you doing? How’s life outside of work?” These small check-ins can make a massive difference in someone’s day—and sometimes, in someone’s life.
Empathy Doesn’t Make You Soft—It Makes You Strong
Let’s be clear: empathy isn’t about being soft. It’s about paying attention, listening, and understanding that everyone you work with has a story you may never fully know. Empathy isn’t about feeling sorry for people; it’s about recognizing that they’re human beings just like you.
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And real strength? Real strength is knowing when to put down the hammer and listen to someone who’s struggling. It’s understanding that mental health is just as important as physical health. It’s taking the time to check in with your crew—not because it’s “nice,” but because it’s necessary.
Empathy can feel like a foreign concept in an industry that’s often all about production, deadlines, and bottom lines. But the reality is, when we show up for each other as whole people—not just hands working on a project—we create a stronger, more resilient team. That’s not being weak. That’s leadership.
Action Steps: Building a Culture of Care
How do we bring empathy into a job site or a project meeting? How do we lead with more than just hard skills? Here are a few things that can make a big difference:
It’s Time to Build with Our Hearts, Not Just Our Hands
The construction industry is built on hard work, but it can no longer be an industry where we leave our personal struggles at the door. The mental and emotional toll of this job is real, and the solution isn’t just tougher skin. It’s empathy.
We need to create work environments where mental health is a priority, where we look out for each other, and where strength is defined not only by what we build but also by how we support the people building it.
Empathy isn’t a sign of weakness—it’s a tool for stronger teams, better projects, and a healthier, more resilient workforce. The future of this industry depends on it. Let’s start building with our hearts, not just our hands.