Why Re-commerce is Booming
Kishore Dharmarajan
Thought Leader in Generative AI, Metaverse, Digital Marketing & SEO with 100,000 Social Media Fans | CEO of SeoSouq.com | Baselook.com | Dubai.Digital | idhabi.com
Re-commerce is booming and the market is projected to reach $250 billion+ by 2027.
Why the sudden re-commerce resurgence?
It's because GenZ and Millennails are very concerned about sustainable products.
In fact, they are willing to pay more for sustainable products.
A survey done showed that Gen Z indicated a willingness to pay a ~49% price premium for a basic white cotton T-shirt that was sustainably sourced and made.
Which shows how much they value sustainability.
Historically, brands have stayed away from the secondhand market for their goods, as they don't have visibility over the full sales cycle.
However, the proliferation of successful third-party resale marketplaces like PoshMark, The RealReal and StockX have generated hundreds of millions in revenue and billion-plus valuations.
No, re-commerce is back with a bang.
VCs are pouring millions into new startups.
There are three core areas of re-commerce getting VCs fired up: (1) managed marketplaces, (2) enabling tools and software and (3) applying re-commerce to new consumer-facing industries.?
If you are attend the Metaverse Mastery on April 28th at DTEC, we can have a detailed discussion about Re-commerce. Here is the LINK to register.