Why RE Brokers Should Consider RPA

If you’re in the business of selling residential real estate, you know that your industry is currently facing a fair amount of disruption. While the Corona Crisis has put iBuyers on hold, they will be back and they will continue to change the way homeowners sell their properties and what brokers and their agents get paid for assisting them.

Then, there is the legal action regarding real estate commissions. As Bankrate pointed out in its coverage of that matter, “Regardless of this lawsuit, every buyer and seller should know that there is no rule when it comes to commissions.” Eventually, consumers will get this message.

Fortunately, an existing trend points the way to future success for real estate brokers.

By becoming licensed mortgage brokers, real estate agents can guide consumers through the entire real estate sales and purchase process. Some real estate companies have been moving in this direction, but we see this as a national trend that will eventually impact everyone in the industry.

In our own business, we call a professional who can broker both real estate transactions and home financing a Real Property Advisor, or RPA. We have developed a process to help interested real estate brokers evolve their businesses in this direction and succeed.

Consumers want a single point of contact to work through the stressful real estate transaction. The real estate agent already has the trust of their clients. Why continue to hand that valuable prospect off to someone else?

As a wholesale lender, we can handle the underwriting and loan processing. You make it possible for each home buyer you serve to get the financing they need. Then, when we service the loan, it’s your face and brand the homeowner sees on each monthly mortgage statement for the life of the loan. You can’t buy that kind of advertising.

By becoming an RPA, you are taking your real estate business into the future. Find out how SRE Mortgage Alliance can support you in that evolution and be the partner you’ll need to ensure future success.