Why Quitting Might Be the Best Thing You Can Do—But Only at the Right Time

As we step into 2025, I’ve been reflecting on something powerful I heard from Myron Golden, Ph.D. , a celebrated business coach, author, and motivational speaker.

Known for his ability to inspire and challenge us to think differently, Myron shared this profound truth:

"If you're going to quit, quit after you make it work in a big way. Quit after you build and sell a successful business. Don't quit on the journey. Don’t quit when it’s not working!"        

Those words hit me like a lightning bolt. At Brand Spark PR, we’ve had moments when things felt impossibly hard—when nothing seemed to go right, and quitting felt like the easiest choice. But Myron’s message reminded me of something life-changing: there’s hidden power in the struggle.

When it’s not working, that’s where resilience is built. That’s where we learn, grow, and unlock our greatest potential. It’s in the moments of doubt, failure, and frustration that we find the grit to climb higher.

For those who’ve seen us at our lowest, and experienced us at our worst, thank you for sticking around and sorry for the inconvinience :-( But rest assured .... we’re not quitting. (Bado Tupo!) We’re pushing forward—harder, stronger, with more verve, and more determined to spark brighter than ever. If we ever quit, it will be AFTER, we’ve reached the very top!

If you're in the same boat, just downstream kidogo (a little) here are some nuggets I embraced that might help you on your journey:

• Reframe failure as a teacher: After you've cried, over thought, blamed yourself and finally come to your senses, realise that every misstep is a chance to grow.
• Focus on the next step, not the whole climb: Waking up and showing up is PROGRESS! that is what one step at a time looks like - embrace it.
• Surround yourself with believers: Lean in to voices that remind you of your why.
• Commit to the long game: Count every blessing, the sun, gravity, water, air, everything! while success may not seem immediate, it's definitely on the way, it could just be taking the long route to you.

If you’re in a tough season, Do Not Quit Now.

Here’s the video that sparked this reflection—give it a watch: [https://www.youtube.com/watch?v=wUky5N77sds].

Let’s meet at the top. Happy New Year ??