Why Queensland Continues to Shine in the Property Market

As 2024 draws to a close, Queensland’s property market remains one of Australia’s standout performers, continuing to attract both investors and interstate buyers. A recent analysis of nearly 10,000 Ray White auctions sheds light on the dynamics shaping buyer preferences across the nation, with Queensland firmly in the spotlight.

Queensland Leading the Way

The numbers don’t lie—Queensland is outperforming other states in attracting both investors and buyers from interstate.

• Gold Coast: Investors now account for 33.7% of auction buyers, up from 28.8% last year. Despite a dip in interstate buyer numbers (down from 27.4% to 18.4%), the region’s investment appeal remains strong, bolstered by its lifestyle offerings and growth potential.
• Brisbane: Investors make up 27.3% of buyers, a significant rise from 24.7% last year. This reflects growing confidence in the local market, supported by Queensland’s relative affordability, robust infrastructure, and high quality of life.

How Does Queensland Compare?

While Melbourne and Sydney remain key players, they tell a different story. Melbourne has seen interstate buyer numbers rise from 3.1% to 5.8%, indicating renewed interest despite market challenges. Sydney, however, continues to struggle with affordability, attracting just 2% of interstate buyers—a consistent trend for the region.

Meanwhile, Adelaide remains steady, with 26.5% of buyers being investors, underlining its appeal as a market with good returns and affordability. Yet, it’s clear that south-east Queensland’s combination of lifestyle, investment opportunities, and growth potential continues to eclipse these markets.

What Does This Mean for Brisbane Property Owners and Buyers?

Locally, we’re witnessing extraordinary buyer engagement. Open home attendance is soaring, with inquiries showing no signs of slowing down as we head into the Christmas period. Even as we navigate a traditionally quieter season, demand remains strong, particularly in Brisbane’s thriving investment market.

For Brisbane property owners, this is an encouraging sign. Whether you're thinking of selling or simply monitoring the market, the data highlights the value of Queensland’s real estate in the eyes of local, interstate, and international buyers alike.

For buyers, it’s a reminder of the opportunities available in south-east Queensland. Whether you’re looking to invest, relocate, or find your dream home, now is the time to act before the market gains even more momentum in the new year.

Why This Matters Now

With sustained demand and continued investor interest, Queensland is well-positioned to remain a leader in the national property market. For sellers, this creates opportunities to achieve exceptional outcomes in what remains a competitive yet thriving landscape.

If you’d like to explore what these trends mean for your property or future plans, feel free to reach out. Whether you’re buying, selling, or just curious, the Queensland market has plenty to offer as we wrap up 2024 and look ahead to 2025.

Jamie Smith Ray White Indooroopilly 0450 734 401 | [email protected]

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