?? The WHY of PURPOSE

?? WHAT is YOUR PURPOSE ?

??? Does your corporate Purpose Statement walk-the-talk, or is it wishy-washy?

?? SHIFT to STAKEHOLDERS

??? As part of the shift from Shareholders to Stakeholders, employees need employers to stand for something, and deliver on their Promise.

??? Otherwise, they will not be engaged or productive -- and they will quit.

??? Given challenges such as climate change, inequality, and data privacy -- and with governments slow to act -- business must redefine its own sustainability and Purpose.

??? Every business needs to define its "WHY" in terms of what solutions it brings to the Stakeholder table. That then determines strategy, brings innovative opportunities, and improves performance for everyone.

??? As such, the CEO should wear the CPO hat – Chief Purpose Officer – and develop a tangible and company-specific purpose statement, not PR fluff. It must define how you make a difference.

?? EXAMPLE of BATA

??? A perfect example came from Bata Corp., decades ago.

??? Tom Bata (1914-2008) noted that millions of people in the world did not have shoes to wear, so he defined the company (and himself) in 4 words -- "Shoemaker to the World" -- as Bata's very reason to exist.

??? Bata built factories everywhere there was a need, and made shoes that his employees could easily afford. He also built housing, schools, and hospitals near every factory.

??? Still a family owned business, Bata is the world's second largest shoemaker by volume -- selling 180 million pairs a year in 5,800 retail outlets, all made in local factories in 70 countries.

?? PURPOSEFUL EQ

??? Such a purpose statement has ethical, emotional, and rational appeal.

??? It requires a leader with the willpower and emotional intelligence (EQ) to model its visionary, motivational, and empowering strategy.

??? Genuine Purpose Statements address these 3 issues:

1. WHY: Clearly State Reason to Exist
2. WHO: Primary Stakeholder Beneficiaries
3. HOW: Balanced Pragmatic Promise

??? In short, a powerful and purposeful purpose statement establishes what is unique, non-replicable, and bona fide about a company.

??? It walks the talk – in Stakeholder shoes!

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?? LET ME HELP YOU

??? For help on how to develop your Statement of Purpose, and how to strategically deliver on it, please contact me.

??? I also am available to serve on your Board of Directors, or as an Advisor to the CEO, or as an Interim CEO.

??? I also deliver Keynote Speeches and Seminars on all related business topics that will help you reinvent your business.