Why Psychologists Make Great Marketers ?

"Oh Artist, Just Create" - This edition is brought to you by Lakshit Sharma

Hello Creative Souls,

Ever wondered why some adverts just click with you? It’s often down to a deep understanding of what makes people tick—something psychologists are brilliant at.

Let’s see why psychologists can make amazing marketers and how they can spark your next creative idea.

The Blend of Art and Understanding

• Feeling What Others Feel: Psychologists get emotions. Think of 华特迪士尼公司 ’s ads that make you feel all warm and fuzzy inside. That’s empathy at work, making us connect with the magic.
• Smart with Data: Psychologists are great at reading data to see what people really want. Like how Netflix always knows what show you’ll binge next—that’s understanding behaviour through data.
• Gentle Persuasion: They know how to nudge us in the right direction. Ever notice sweets by the checkout? That’s a clever way to get us to make one last impulse buy—a perfect little push from psychology.

A Real Example

Look at Dr. Robert Cialdini, a top psychologist who found out why people return favours.

That’s why free samples at shops often lead to sales—people feel the urge to give something back. Clever, right?

Why It Matters

Psychologists bring a fresh perspective to marketing. By understanding emotions, using data smartly, and knowing how to influence people gently, they create adverts that truly connect with us.

Ready to Get Creative?

Use these psychological insights to boost your marketing and see your creativity roar gently.

If you want to chat more about how these ideas can light up your campaigns and creative strategies, let’s connect!

Keep creating,

Lakshit Sharma

Thank you for reading and for being a part of our creative community. Keep pushing the boundaries of your imagination.        

#Marketing #Psychology #HumanBehaviour #Creativity #PsychologistsInMarketing

#ohartistjustcreate #eternovista #newsletter