Why prospects need to think about it (And how to fix it before the sales call)

If you’re posting content, engaging, and even booking some clients but still stuck on the ‘feast or famine’ cycle… it’s not your effort that’s the problem.

I was talking to a coach the other day who was doing all the things and getting some results.

• Posting almost daily.
• Engaging on other people’s posts.
• Starting convos in the DMs.
• Getting on sales calls.
• Even signing a few clients here and there.

But it still felt hard.

Some months, she’d book a couple of clients. Other times? Crickets.

And worst of all, she was spending hours on sales calls that ended in:

? “I need to think about it.”

? “I just can’t afford it right now.”

? “I love this, but I’m not sure if it’s the right time.”

She was exhausted.

"I know I can help people. But getting clients feels like this endless cycle of content, calls, and objections. I need something easier that feels like and just works!"

Although her content was getting attention, it wasn’t doing the heavy lifting in the sales process for her.

When your content is all about tips and how-to’s, people see you as a great source of free information. You become The Friendly Expert everyone loves but doesn't feel the need to buy from.

They love the insights.

They engage.

They say, “This is so helpful!”

But when they get on a call with you they hesitate because they haven’t already decided they need your help.

So you end up spending an hour convincing them.

Handling objections.

Trying to get them to see the value.

That’s not how you want to run your business, is it?

If you’re already getting clients but want more ease and consistency, your content needs to do the selling before the sales call by:

Speaking to the symptoms your Best-Fit Clients are experiencing to capture their attention and make them see you understand their situation.

Shift their perspective so they see why their approach isn’t working.

Show them a new way forward - ideally one that doesn’t involve intensive time or energy on their part. (people naturally don't like hard work)

For example:

Marketing-related:

? Old content: “5 Ways to Get More Clients Using Social Media”

? New content: “Why Posting Every Day Isn’t Bringing You Clients (and What to Do Instead)”

Mindset coaching:

? Old content: “You’re not stuck. You just need to change your perspective.”

? New content: “Ever notice how every time you try to set a big goal, you suddenly get ‘too busy’? That’s not your schedule, it’s self-sabotage.”

Relationship coaching:

? Old content: “The secret to a healthy relationship is open communication.”

? New content: “If your partner ‘shuts down’ every time you try to talk, the real issue isn’t communication, it’s emotional safety. Here’s why.”

See the shift?

One gives them more information.

The other makes them feel the gap between where they are and where they want to be so they want to take action.

This is what we’re doing inside The Client Flow Sprint.

I’ll help you create pre-selling content that:

? Attracts your best-fit clients

? Positions your offer as the obvious next step

? Brings in clients without chasing or endless sales calls

And right now?

It’s 50% off until tomorrow.

You can join for just $750 and start building a content system that actually brings clients to you, so by the time they reach out, they’ve got their wallets open because they are already a yes.

→ Get all the details here

Let me know if you want in.

In your corner,

Ann

P.S. Today's Valentine's Deal of the Day

If you don't want to join The Client Flow Sprint and you’re tired of posting content that gets likes but few clients, this is for you.

I’m giving you my secret weapon for writing content that speaks directly to your market so when they see your posts, they think, “It’s like you’re inside my head.”

For just $10 (50% off until tomorrow), you’ll get my step-by-step walkthrough and resource to create binge-worthy content that gets perfect-fit prospects excited to buy.

Grab it now before the deal disappears!

P.P.S. The Six-Figure Content Sales System is also still available at only $250 (usually $690)

This is my system that:

? Positions you as the go-to expert

? Shows how you can help your market get the results they want without feeling “salesy”

? Builds trust and converts your audience into paying clients

? Consistently brings in more income without constant selling

→ Get the Six-Figure Content Sales System here