Why property styling can get you the best sales price

When you’re selling your home, professional property styling/staging can help you achieve the best possible price. But what exactly will a home stylist do for you? How much does it cost? And how much return can you expect on your investment?

Let’s take a look at home styling/staging to put you in the picture.

Why house staging is important to your sale

The property market in WA is strong: unemployment is low, numbers of new migrants entering the state for work is high and homes for sale are in short supply, all of which means it’s a seller’s market!

However, even though it’s a seller’s market, if you want to achieve the best possible sales price, your property needs to stand out from the rest because properties in any market are sold in competition with each other, not in isolation.

So, how do I make sure my clients beat the competition when I put their house up for sale?

This is where a professional home stylist can help. They style your home to make it as appealing as possible to potential buyers, often bringing home furnishings with them to highlight key features of your home. This maximises your home’s appeal in three ways:

1. It makes your home aspirational

Potential buyers want to imagine themselves living in your home.?Home staging achieves this by depersonalising your home and making it look “neutral” and more appealing.?Buyers also like the thought of being able to move straight in without having to do any work to the property and a stylist can help you identify areas to work on before going to market. Staging also helps with this by ensuring all the furniture looks new, that it matches with a coordinated colour scheme and is of good quality. This helps buyers see your home in its best light and picture themselves living there.

2. It gives your home a broader appeal

By highlighting the best features of your home and making even dated rooms look more attractive, property styling makes your home appeal to more potential buyers. This ensures you will receive more competing offers, giving you a faster sale and helping you to achieve the best possible sale price.

3. It makes your home look better in photographs

A professional home stylist knows exactly what makes a property look good in photographs. As a result, online advertising for your home will generate more interest, leading to more buyers wanting to visit your home in person.?

More visitors = more offers = more money for you when you sell!

How much does home staging cost?

Firstly, it is important to see home staging as an investment, not as a cost. Property styling statistics show that by having your home professionally styled, you can add between 5% and 10% onto the final sale price. In every case, you will at the very least make your money back, usually making significantly more. So, does it pay for itself? Yes, absolutely.

The cost of home styling depends on what you want. It is possible to have a single consultation with a home stylist for between $150 and $500, but you would then have to carry out their recommendations yourself. Most sellers choose property styling packages, which can include a whole variety of services such as decluttering, and cleaning and minor repairs, as well as styling and hiring furniture.

The cost of a full property styling package can range from $1,500 for a one-bedroom apartment up to $10,000 for a large family home, but this is money well-spent.

Should you consider DIY home styling pre-sale?

If you want to style your property yourself, the most important things are to declutter, make it neutral and give your property a thorough clean, especially in the kitchen and bathrooms. Make sure any minor repairs are done and remember that a coat of paint can give the space a much fresher feel.

However, if you really want to make a difference, you also have to consider how much it might cost to hire furniture for a house sale unless you can borrow the items you need from family and friends.

Most importantly, you need to consult with an experienced real estate agent like myself, who will be able to offer advice on what you need to do. I can also put you in touch with a professional home stylist who can advise you on all of the above.

If you need any further information and advice, please contact me and I will be happy to help.

Selling and not sure where to start?

Send me your questions via the contacts below and I’ll respond directly to you within 24 hrs.?It's a COMPLIMENTARY service to help you MAXIMISE YOUR PRICE.

Mob: 0450 408 651

Email: [email protected]

Facebook: briansellsproperty