Why Promoting OFTEN Is So Important
Don’t assume everyone in your network and on your list has heard your pitch. You’d be amazed how many people will come out of the woodwork if you make a point to promote often and regularly.
After a year and a half of talking incessantly about ClickFunnels and promoting it in every possible way, our team decided to do one last live webinar before changing the offer and the price. I thought for sure we’d only get a couple of hundred people to show up. After all, I had been talking about ClickFunnels constantly and assumed everyone was signed up.
Imagine my surprise when we had over 7,500 register for the webinar and did almost three quarters of a million dollars in sales! The same offer we had been promoting for two and a half years blew up. Why? Because we decided to make an event out of it.
Webinars are powerful selling tools. Live webinars even more so. I recommend you do your webinar LIVE for at least a year before you automate it. And even when you decide to do that, make sure you still do live virtual events. Nothing sells better than real people creating buzz about a live event.
I remember hearing Daegan Smith talk about how often he emails his list. (It’s a lot, like nine times a day. I’ve never done that!). He’s in the relationship niche.
He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them have girlfriends and they want to learn stuff, but they aren’t in pain. It’s not until somebody breaks their heart that they need my products. When their girlfriend breaks up with them, that’s when what I sell actually matters. I have to make sure the second that happens, I’m at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they’re buying that guy’s stuff. I email consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that’s when you want to be at the top of mind.”
You never know when you’re audience will be in pain and be ready for what you offer, so promote often and consistently.
Mike Morris/Russell Brunson