Why promote yourself with personal branding?

Personal branding is vital to building a relationship with your target audience.

People are trusting you through the Internet rather than meeting in person.

A personal brand offers a window into how you think and work professionally.

There are three main ways a well-executed brand can win over people:

?? Transparency:

When you reveal your working style, views on industry issues, and expertise, people will feel more comfortable working with you.

You want to be authentic, so you make it easier for people to connect with you.

?? Competition:

A competitive advantage is a strong brand identity that builds confidence in your product and engages customers.

You can promote your personal brand to show how you’re different from the competition.

?? Entrepreneurship:

If you want to begin a business, creating a personal brand can help you launch your dream. When people see your track record and understand your vision, they’re more likely to connect with you.

3 ingredients to building a personal brand

Creating a personal brand takes time and effort.

Thankfully, digital marketers have been perfecting brand building for decades.

Here are a few steps to help you find success:

1. Find your unique angle

The goal of your brand is to highlight your specialties.

It should be an area of interest particular to your talents and engaging to your target audience.

Your personal brand needs to have a distinct personality.

Figure out your personality and match it with your audience and industry.

2. Craft a positioning statement

A personal positioning statement tells your audience about you and explains your value to their lives.

It should speak to your target audience’s desires while explaining how you’re a unique source of solutions in your industry.

Like an elevator pitch for marketing a product, the shorter, the better.

A single sentence is best — make it free of cliches like “motivated” or “passionate.”

3. Grow your social presence

Once you’ve established your goal, the next step is presenting yourself. Social media, blog posts, and videos are all viable options.

Depending on our audience, you can target one or multiple areas.

Post regularly to keep your audience engaged and position yourself as an industry authority. Whether you expand your business’ brand through social media posts or start a YouTube channel, putting yourself out there will increase your brand exposure and familiarity.

Want to level up your personal branding?

One crucial step to connecting with people online is creating a brand identity. If you’re not sure where to begin with online branding, the team at Star Advertizing can help.

We’re a digital marketing agency with decades of experience and over 500 marketing experts ready to help you define your brand.

We’ve generated over $17 million in revenue in the past five years, so you can have peace of mind that your brand will be in good hands.

Ready to take the next step? Learn how our professional marketing services will revolutionize your brand online. Reach out to us today.