Why Professional Photos Are Crucial for Your Business Launch: Insights from Altrincham’s Award-Winning Photographer, Martin Hambleton Photography

In today’s digital age, the importance of visual imagery in business cannot be overstated. Whether you’re a global brand or a sole trader just starting out, high-quality photos can make all the difference in how your business is perceived. We recently caught up with Martin Hambleton , a multi-award-winning photographer based in Altrincham, to discuss why businesses need to be proactive in their marketing and how to make the most of visual content from the get-go.

Martin’s portfolio is as diverse as they come, ranging from global corporations to small and medium-sized enterprises (SMEs), and even local businesses just setting up shop. "I've won awards over the years, so I must be doing something right," Martin modestly states. His experience has taught him one key lesson: regardless of the business size, the impact of a striking photograph is universal.

When asked about the importance of photos during a business launch, Martin is clear: "In a word, essential. Humans are primarily visual beings, and we look at photos before anything written." He explains that a well-crafted image will capture attention far quicker than the most eloquently written press release. This is especially critical during the launch phase, where first impressions can make or break your business.

Timing is another factor Martin stresses. "In terms of how far in advance, it varies but generally much sooner than you imagine," he advises. If you're planning to hit the press, consider that deadlines might be a month or two ahead of your actual launch date. For example, a June launch could require photos ready by April. He also points out the benefit of good weather for premises shots, suggesting that businesses might want to take advantage of the sunnier months, even if it means holding onto the photos for a while.

But what about businesses operating on a tight budget? Martin believes that careful planning is key. "If you've got a plan, then you can get the right shots in a photoshoot, and they'll slot into your campaign." He notes that many clients aren't always sure what they want from a photoshoot or how they plan to use the images, which is why he always asks these questions upfront. A well-thought-out shoot can provide a bank of images with a decent shelf life, typically lasting six months to a year.

For those wondering how often they should bring in a professional photographer, Martin offers practical advice: "There's no fixed time. If you've got a good bank of general images, you just need additional images when things change—new staff, a premises move, a special event." Essentially, the need for new photos is driven by changes within the business that warrant fresh visual content.

Maximising the return on investment (ROI) from a photoshoot is another topic Martin is passionate about. "Plan, and plan meticulously," he urges. Sharing ideas with your photographer and getting their suggestions can lead to a versatile collection of images. He recalls a recent project with a city-centre hotel where, in addition to the main shots for brochures and booking sites, they also captured images for future campaigns, such as conference room setups and coworking spaces. "That was a really well thought out shoot," Martin remarks, "using my time to the maximum in creating a library of images that will work for at least a year—if not longer."

Martin also encourages businesses to take photography seriously, even on a day-to-day basis. "Striking imagery is what makes people stop scrolling," he says, highlighting the importance of learning how to take great photos, even with a smartphone. However, he warns against the damage poor-quality photos can do to a brand. "It's like handing out business cards with your name misspelled. Everything you do impacts how you and your business are perceived."

In conclusion, Martin’s message is clear: invest in quality photography, plan meticulously, and understand the power of visual content. In an era where first impressions often happen online, the right image can be the difference between a potential customer scrolling past or stopping to learn more about your business. As Martin aptly puts it, "First impressions count, so make it a good one. And then keep making it—show people that you're consistently good."

More info on Martin's work here

https://www.commercialphotographynorthwestblog.co.uk/