Why Product Developers Simulate
Mohamed Zaher, MBA, PhD, CFSX
Innovator, Visionary & Continuous Improvement Champion
What is simulation? In laymen’s terms it is making a mathematical model of reality to try to predict how a system will behave under certain conditions. Before computers, this was all done on paper. With compute software, more and more simulation tools are developed and even visualization options are integrated so you can see how the scenario will look like and not just use numbers.?
Was this enough though??
No. As people discovered, there are uncertainties and deviations between simulation and reality. Due to that, they developed an incremental test approach. That is by incrementally adding element from the final product to the test. That is done on several platforms.
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Why all this? Why not go to the prototype directly?
I have had experience working for a company that for a long time thought it was cheaper to produce prototypes than to invest in simulations and incremental testing. That was the way they always have done it. Here is why they shifted.?
Overall, when you combine these arguments, the initial capital investment to setup simulation options was smaller compared to relying on prototypes for all the testing.
It is harder now to find a product developer that fully relies on prototypes now than does full simulation scope due to the power of simulation.