Why product demos matter
Richard King
Talking truth on leadership, growth & product marketing | 5x founder | 3x exits |
I’ve sat through hundreds of demos, and here’s what I’ve learned:
a good demo shows someone exactly how you’ll make their life better.
Not with feature lists.
Not with slides [no matter how pretty they are.]
But with real solutions to real problems.
Going beyond the features
Every product has features.
Every website lists them.
Every product marketer lives and breathes them.
But your customers? They don’t buy features.
They buy solutions to their problems.
Today’s buyers are more informed and skeptical than ever.
They don’t need another sales pitch. They need to see value.
The power of seeing
When we see something in action, our brains process it differently than just reading about it.
It’s like learning to ride a bike - watching for five minutes teaches more than hours of reading.
Demos tap into this natural way of learning.
And with today’s technology, companies are taking it even further.
Interactive experiences let prospects explore solutions at their own pace, focusing on what matters most to them.
It’s not just about seeing - it’s about doing.
And this couldn’t be more important right now.
With 73% of B2B buyers reporting increased budget scrutiny, they need absolute confidence before making a move.
People don’t just want to know what your product does.
They need to see it in action, trust its capabilities, envision themselves succeeding with it.
Make Your Demos More Effective
A great demo should leave people thinking, “This is exactly what I need.”
Not zoning out, scrolling through their phones while being talked at. [I've sat through waaaay too many of these].
That’s why the Product Marketing Alliance teamed up with Storylane to create a free, practical course on building interactive demos that actually convert.
Here’s what you’ll learn:
Oh, and just in case you missed it - this course is completely free.
So, what are you waiting for? Get learning .
Product Marketer
1 周"Show me how you solve my problems" - is the best prep question to expect your buyer is going to think/ask.
Senior Growth Marketeer ANWB Energie
1 周Nick Sturkenbaum ??
Media Strategist | Marketing Consultant | Full-Stack Marketer | Novelist
1 周Thanks for the demo tips, Richard! Real solutions beat feature lists any day. Excited to try out the free course!
Strategic Marketing Advisor | Innovator | Leadership Multiplier | Positioning | Messaging
1 周Richard King what's your perspective on require a form before seeing a demo or open it up for anyone to view?
Commercial GTM | Team Coach and Leader | Strategic Marketing | Partnership Development
1 周Lindsay Brandes and Aaron G. This is basically what I was trying to communicate about switching up demos and training content before my career was interrupted. If you demo or train so that the customer can imagine themselves in a real life situation, everything will click and the value of the product will become obvious. Selling and getting people to use the product more consistently will be easier. Basically make it so the customer sells themself on it.