Why Product Demo Videos Are ROI Kings for Beauty Brands?

The average beauty influencer campaign return on investment is around $6 for every dollar spent. Some brands get returns as high as $18+ for an invested dollar. What’s their secret?

While there's more to ROI than immediate financial returns, brands targeting immediate sales as a primary influencer marketing goal often get high returns, especially those in the beauty industry.

Test. Talk. Show. Engage. - Influencer High ROI Success Recipe

A mix of authenticity, entertainment, and expertise is essential for beauty influencers.

At Aggero, we know exactly what drives engagement by further analyzing what creators say and how audiences react in relation to what they say.

We also analyze what influencers show; both ideal parameters for understanding and creating product demo videos that drive sales.

Almost 100% of beauty videos on YouTube and TikTok are creator-made and not brand-made. This means brands need to work with video creators to get customers. Here are some of the most common types of product demo videos brands can prioritize for high ROI.

Makeup tutorial - often seen as some of the most beginner-friendly videos, they represent a stepping stone towards high returns on investment as your products are actually demonstrated.

Product review - ready to launch new mascara? Why not collaborate with influencers on a dedicated product review? Aggero discovers the influencers that already know how to promote products just as yours with high engagement videos.

Unboxing videos - new parcel delivery? Have the shipped products promoted on social channels to boost ROI.

Makeup transformation - a trending before and after type of video. Over 630 million views were generated by 2 million posts on TikTok alone in the past 3 months with these types of videos in The United States.

Daily skincare routine - a demonstration of beauty products in action you can consider for high ROI.

Makeup hauls - get in there with the best brands to boost ROI and brand awareness.

What’s in my bag - an ideal type of video for macro-influencers when you seek impact or micro-influencers when you want to boost returns on investment.

Analyze any video to discover true engagement?

Aggero’s Social Media AI Video Listening Tool helps boost ROI for beauty brands across all major video platforms. Our tool is truly creator-led, meaning we understand influencers and audiences in what’s already shaping into a growing creator market even in 2024.

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