Why is Print Still Important?

The great thing about print is there are no pop-ups on a leaflet, notifications on a poster, WiFi lag, or poor mobile view on a brochure. It’s focused and works harder for your business than many of the digital alternatives.

 Print is creative. It’s not that other methods of marketing aren’t, it’s just a more creative space to get your offer, or message out there.

Print has longevity. 

Print lasts a lot longer than that LinkedIn post or video you posted that someone watched three seconds of and scrolled on.

The added bonus of print is its endurance.

Print hangs around. It’s a coffee table lurker, a back pocket dweller, and often reappears from handbags, laptop bags, or exhibition tote bags months or even years later. Print lasts longer than online advertising. Keeping your message living on in the minds and eyes (and bags) of your customers and future customers.

And then you have these added bonuses!

• So often we hear that the printed marketing was the final reason people booked or bought
• Print reinforces the messages sent through other channels long after they’ve been communicated online or on the airwaves.
• Print FORCES you to be concise and keep your messaging simple.

Print isn’t dead; ignoring it is.

Print isn’t dead; it’s just got a new job. It’s an exciting one, too. When you add print to your marketing mix you’ll see some amazing results.  

Twenty-five years have seen a lot of change in print... but we’re far from throwing in the leaflet!

If you’d like to chat to us and find out how we could help you include exceptional print into your mix then please do contact us.