Why Presentation Skills Matter: Building Confident, Clear, and Impactful Communicators

As a team leader, you know that strong presentation skills are critical for your team's success. Whether it's internal updates or client pitches, the ability to deliver a clear, confident, and impactful presentation can make or break the outcome. Yet, how often do we overlook this vital skill in favour of more technical training? Here’s why it’s time to shift the focus to enhancing your team’s presentation skills.

The Statistics Speak for Themselves

Research shows that communication skills, including presentation, are among the top competencies employers look for. In fact, a study by Forbes found that 93% of executives consider effective communication to be the most important skill for long-term success. But only 18% of people feel confident about their presentation skills. That’s a huge gap between what’s expected and what most professionals feel capable of delivering.

By investing in your team’s ability to present with confidence, you’re not only aligning them with what’s needed in the modern workplace, but also giving them a major boost in career-long communication capabilities.

The Confidence Factor

Confidence is at the core of every great presentation. It’s not just about the words you say, but how you say them. When your team members present with confidence, they not only engage their audience more effectively but also establish authority and credibility.

But here’s the thing: confidence can be learned. In fact, one of the easiest ways to start building confidence in presentations is by shifting the focus from the fear of judgment to the message itself. Turning your focus onto your message and your audience and away from yourself and thoughts like ‘what will people think of me’ will reduce the nerves. It’s all about where you place your focus.

Clarity: Getting to the Point

We’ve all been there—sitting through a presentation that’s confusing, disjointed, or packed with unnecessary detail. Lack of clarity not only bores the audience but can obscure the main message entirely.

Using clear, concise language and avoiding jargon can help eliminate misunderstandings. It’s not just about making things simpler—it’s about making the message resonate.

Impact: Leave a Lasting Impression

Confident and clear communication isn’t enough. The real power of a presentation lies in its impact. You want your team’s presentations to inspire action, whether it’s closing a deal, securing a project, or motivating the team. That’s where impactful delivery comes in.

One key technique is learning to harness the power of storytelling. When team members weave relatable stories into their presentations, they create an emotional connection with their audience, making the message more memorable. This, paired with strong vocal variety and purposeful pauses, ensures that presentations aren’t just heard but felt.

Practical Tips to Elevate Your Team’s Presentation Skills

• Encourage Regular Practice: Presenting regularly builds comfort and reduces anxiety. Implementing short, informal presentations during team meetings can help improve skills in a low-pressure environment.
• Use Feedback Wisely: Constructive feedback helps speakers refine their skills. Consider peer reviews or external training sessions (like team workshops) to offer diverse perspectives on how each person can improve.
• Leverage Visual Aids: Effective visuals (like a good use of slides) can significantly enhance clarity. However, ensure they support the message rather than distract from it.

Why Prioritise Training?

When your team presents with confidence, clarity, and impact, the benefits ripple throughout the organization. Not only will they be more effective communicators, but they’ll also lead more engaging meetings, build stronger client relationships, and drive better outcomes overall.

By upskilling your team in presentation skills, you’re not just addressing a skills gap—you’re empowering your team to excel in one of the most valuable areas of modern work.

I’m Sarina Mann. I turned my greatest fear into my greatest strength. Now, I’m here to help you do the same. I work with individuals and organisations to create a culture of communication through presentation skills, speaking on camera and feedback skills.

Here are some of the ways I can help you and your team:

?? Communication training - create a culture of communication with presentation skills, speaking on camera and feedback skills training for teams.

?? Speech Coaching - create 5 speaker assets for business growth: keynote speech, pitch, webinar, social media video and homepage video.

?? Speaker’s Community - A community for business leaders to learn to present, practice in front of a group, and get feedback.