Why PPC Marketing is Important for Small Business Success?
Mazharul Islam (Maz)
WordPress Web Developer / Google Ads Specialist / Paid Media Expert / Performance Marketing / Offering WordPress and Google Ads PPC Services / Let's Connect ??
What is Pay Per Click (PPC) advertising?
PPC or otherwise known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM).
PPC is a digital marketing strategy that involves displaying paid ads at the top of Google search results. These ads look like the organic search results and are usually labeled as “sponsored” or “ad”. The advertiser pays each time someone clicks on an ad.
PPC advertising is one of the most popular forms of online advertising because it's one of the most efficient ways to get in front of your potential customers.?
The PPC process begins with creating an ad campaign that describes the product or service being offered, the keywords you would like to rank for, and a maximum bid amount.?
The company then creates a landing page on its website that will serve as the destination when someone clicks on one of its ads.
How Does PPC Work?
PPC, or pay-per-click advertising, is a form of internet marketing that charges the advertiser for each time their ad is clicked on.
This form of advertising is very popular because it’s relatively inexpensive and easy to manage. You can set up an account with Google Ads in minutes and start placing ads within a few hours.
A key aspect of PPC advertising is the bidding process which allows you to control how much you are willing to pay for each click on your ad.
The higher your bid, the more likely it is that your ads will be shown to searchers who are interested in what you have to offer.
Does PPC really work?
PPC is one of the most effective forms of online marketing.
PPC is one of the most effective forms of online marketing. Data from Statista shows that out of all forms of online marketing, search PPC ranks highly with as much as 20% claiming it offers better ROI than other forms.
The success rate for PPC campaigns can be attributed to their cost-effectiveness and scalability.
It can also be used to target customers in a more specific way and has a high conversion rate.
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How long does it take for PPC to work?
PPC takes three months to work, on average.
The first three months of a PPC campaign should focus on gathering data from your ads, which you can then use to improve your keyword targeting, audience targeting, and bids.
How much should you spend on PPC per month?
Generally, companies should anticipate paying $1-$2 per click to market on the Google search network.?
On average small businesses, as well as medium-sized organizations, spend monthly between $5,000 and also $9,000 on PPC depending on the time throughout the year.
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PPC is a must-use tool for almost any business and if you don’t yet use PPC, you are missing out on big opportunities for growth.
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1 年?????? thanks for sharing, Mazharul ??????