Why Posting Every Day on LinkedIn Won’t Make You Money (Unless You Do This)
Braden Watt
Founder of Linkedin Launch Helping Business Owners Land Clients & Scale with LinkedIn
You’ve been told: “Just post daily, and clients will come.”
But here’s the truth: ? If you don’t know who you serve, what you do, and what you offer—posting daily won’t fix that.
If your LinkedIn strategy isn’t making you money, you don’t have a content problem—you have a clarity problem.
?? Here’s what to do instead.
? The Real Reason Daily Posting Doesn’t Convert
Most people think: More posts = More visibility = More sales.
? Wrong. Posting daily without clarity attracts the wrong people and keeps you busy instead of making money.
?? If you don’t know who you serve → Your content will be generic. ?? If you don’t know what you do → People won’t understand your value. ?? If you don’t know your offer → Nobody will buy.
Posting doesn’t create clarity. Clarity creates profitable posts.
?? Step 1: Get Crystal Clear on Who You Serve
Stop trying to speak to everyone. Your message should attract AND repel.
? Who is your ideal client?
?? Example: “I help business owners & community builders scale to $5K-$10K+ MRR using LinkedIn.”
Specific people take action. General people scroll past.
?? Step 2: Make It Clear What You Do
?? Bad: “I do LinkedIn marketing.” (Too broad, no clear value.) ? Good: “I help business owners turn LinkedIn into a client acquisition machine—without cold DMs.”
The best way to do this:
?? Example: “I help Skool owners grow to 100+ members & $10K/month using LinkedIn.”
?? Step 3: Structure Your Offer So People Take Action
If your content doesn’t lead people into an offer, you’re giving free value with no ROI.
Here’s the breakdown: ?? Free Entry Point (Newsletter, Skool, Lead Magnet) → Builds trust ?? Paid Offer (Course, Coaching, DFY Service) → Monetizes trust
?? Example Offer Stack:
Every post should direct people somewhere.
? 80% of your posts → Funnel into free Skool/newsletter ? 20% of your posts → Directly push your paid offer
?? The Bottom Line: Clarity First, Then Content
If you don’t know who you serve, what you do, and what you offer, your LinkedIn content will NEVER convert.
?? Before you post again, answer these 3 questions:
1?? Who do you help? (Specific, not everyone)
2?? What do you do? (Clear transformation)
3?? How do you help them? (Your offer)
Once you have this nailed, your posts will attract the right people, drive conversations, and convert.
?? Ready to Get Your LinkedIn & Skool Dialed In?
?? Join my free Skool to learn the exact system that gets leads & clients: https://www.skool.com/become-an-entrepreneur/about
Copywriter | I use words to increase your brand's awareness, authority & revenue.
2 小时前If you want to win on LinkedIn, you should answer these 3 questions. - Who you help - How you help - What is your offer Love your article, Braden Watt
Cut Through Australian Teaching Job Search Complexity – Winning strategies for International Secondary School Teachers to Secure Teaching Positions, No Overwhelm.
16 小时前Great article Braden Watt. Explains how to use LinkedIn in such a simple but detailed manner and I can relate. I used to post randomly and connected wih random individuals who enjoyed reading my posts but never converted to clients and since I achieved clarity, started posting the right content, not a week passes without one, two, three clients asking about my services.
Founder of Lettrcraft | Helping B2B/B2C companies create revenue streams with monetized newsletters. Marketers, spending +$5k/Mo on ads? Let's recoup your costs and turn them into profit. Book a call for a free audit.
18 小时前Great point! It's all about smart engagement, not just more posts. Can’t wait to see the strategy you’re sharing!
??
Founder of Linkedin Launch Helping Business Owners Land Clients & Scale with LinkedIn
20 小时前Me after doing a 2 hour call all about Linkedin and banging out all the content for the next month