Why ‘Posting Content’ Is a Waste of Time (and What to Do Instead)

Stop Posting. Start Speaking to the Right People.

If you’ve been told to “just post more content” to grow your business, you’ve been fed a lie.

Content marketing gurus love to say, “Just be consistent! Post every day! Visibility equals clients!”

But tell me, when was the last time you hired someone just because they posted a lot?

Exactly.

The problem with “content marketing” (as it’s pushed today) is that it turns business owners into machines—mindlessly churning out LinkedIn posts, blogs, and videos just to stay “top of mind.”

But what if you don’t need more traffic? What if you don’t need more eyeballs?

Instead, what if you just need the right people to actually hear you?

The Truth: ‘Content’ Isn’t King. Connection Is.

The internet is flooded with “content.” People scroll, consume, and forget. Most of what’s posted online is digital wallpaper—background noise that gets ignored.

But the people who actually matter—your real, ideal clients—aren’t looking for more content. They’re looking for meaning. They want words that hit differently. Stories that move and resonate with them. Something that makes them stop scrolling and say:

"Damn, I feel that. Who is this person?"

So What Could You Do Instead?

? Tell stories, not just information. People forget facts. They remember stories that resonate.

? Speak directly to your people. Not the masses. Not just anyone who “might” be interested. Talk to the exact kind of human who gets you.

? Stop trying to be visible. Start being valuable. Say things that actually matter—even if it means posting less often but with more depth.

"But how do I do this? How do I tell stories that are more than just information and speak directly to my people?" you might ask.

I got you. Comment or DM me and I'll send you the Storysmithing Clarity Guide.

Look, you don’t need to “go viral.” You need to be undeniable to the right people.

So tell me: What’s the one message you wish your audience truly understood?

Drop it in the comments. Let’s make it real. ??