Why Post On Your Personal LinkedIn Profile
Leanne Calderwood, CMP
LinkedIn?? and Personal Branding for Introverts??Create Impact, Not Noise?? Speaker & Trainer around LinkedIn, Personal Branding and ChatGPT ?? FREE MASTERCLASS DEC 3, 4, 10 ?? Speaking at IAEE's #ExpoExpo
“Why do I need to post content on my personal LinkedIn profile when my company posts on their page?”
It’s a common question my friend, and while I wish I could give you a way out of creating your own content, I can’t. ?? I need to hold your feet to the fire. ??
And here’s why. ?? No matter how you look at it, personal posts work. And when you post in collaboration with your Company Page, they REALLY work! ??
?? The Math ?? Your personal post will be pushed out initially to 6-10% of your network, your company’s post will be pushed out to 3%.
?? The Science ?? People buy from people they trust, that’s YOU when you create content and develop a following of your thought leadership.
?? The Opportunity ?? Your personal profile is not just about your company’s products and services.?YOU are a product, a very valuable product, and your personal profile is a great place to show your clients, your company, and your next company, just how valuable you are.
Here are a few tips to help you maximize BOTH opportunities on the platform:
?? Tag your Company Page in your personal posts - this will drive more traffic to your Company Page?
?? Become one of your Company Page’s Admins, and invite your connections to follow the Company Page!
?? Create content, just for YOUR audience, for your Company Page to post?(and make sure they tag you, so you can reshare/repost with comments!)
?? Comment on your Company Page’s posts
?? Comment on your team member’s posts!
All of these activities increase visibility to your Company’s products and services, as well as lends to your credibility as a team member and a LinkedIn thought leader - it’s a powerful one-two punch! ?? ??
My 2023 goal is to spend more time creating a powerful 1-2 punch with my own company page - check out what I’ve done this past year, let me know if this type of content is still resonating with you over at LinkedIn and Personal Branding for B2B with Leanne Calderwood .
To growing our opportunities, ?? ?? ??
-Leanne
?? PS. Do your team members need to see this as well? Please send them this newsletter!
?? Not sure about using LinkedIn to break the ice? Download this free guide to help you step out onto the platform and make some new connections!
??? COOL FUN PODCAST ALERT! ??? - Have you taken a listen to “Don’t Look Under the Bed” with Niki Wade and Robin Moncrieffe ? I just discovered this gem of a podcast (Niki DM’d me about her and Robin doing a recent episode about “setting yourself apart in emails”, and they referenced one of my recent LinkedIn posts….
A great bite-sized podcast, a living room conversation between friends - love this little gem! ??
?? BOOK OF THE WEEK ?? - I just binged on Gary Vaynerchuk ’s latest on audio - Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success - a fantastic read if you interact with people (co-workers, bosses, collaborators, family members, etc).?My favourite ingredient - Patience - one of my words of the year for 2022!!
It's back on, my friends! ?? We are all back to travelling for business, and our calendars are all filling up very quickly! We can lose track of our priorities quickly unless we find some ways to stay on top of our workloads and responsibilities.
As busy conference professionals and suppliers, it seems we are ALWAYS travelling to and from meetings, conferences and trade shows. When we're out of the office, the world is still turning and we still get inundated with emails and calls from clients and suppliers. Staying productive while travelling may seem like an oxymoron - where can we possibly find the time and the energy to be productive when on the road? ?? You'd be surprised!! ??
This week’s blog gives simple, actionable tips to staying productive, and healthy, on the road!
??? MPI’s Talkfest, November 2nd
A collaboration with Event Minds Matter, and Braindate - a safe place to have healthy conversations around protecting our mental health in our busy #meetings and #events industry. A few of my stand out favourites so far:
?? Heather Reid’s table talk about connecting as solopreneurs in our connected industry
?? Jen Salerno’s table talk around being a busy parent and an effective industry professional
I’m also hosting a room all about Comparisonitis, and sharing some tips on how we can kick this dangerous habit to the curb.
Other amazing Braindate topics are being facilitated by Rob Arsenaeu, Jill Hewlett, Micki Lubek, ?Julia O’Grady, ?Melissa Acosta ,?Connie Cay Santos, and more!!!!
??? PCMA Canadian Innovation Conference - November 20-22, Niagara Falls Canada
Designed to meet the needs of meeting and event professionals and suppliers whose organizations are engaged in providing services related to the conduct and operation of meetings, conventions, seminars, exhibits and trade shows, PCMA is sure to deliver! ??
Experience the high calibre of educational content that PCMA is renowned for in an environment customized to the Canadian market.
??Join me and Chantel Beaupre on Monday November 21st and we discuss Introverts In? Meetings and Events. And then join me again on Tuesday for Personal Branding For Those That Aren’t Kardashians.
??Register via PCMA CIC’s website here. And watch for update on PCMA Canada East Chapter ’s LinkedIn page.
??? SAVE THE DATE - Destination Direct is BACK, February 6-7
I absolutely LOVE this show! ?? Destination Direct Canada is the only Hosted Buyer program in Canada meant to exclusively connect DMOs, association executives and conference planners.
It is an opportunity to meeting and event planners to meet with most DMOs across Canada over two days without the hustle and bustle of a crowded tradeshow floor. It is a fully subsidized event – all travel, accommodation, education and meals are fully covered by participating DMOs – there is NO COST for qualified association executives or conference planners to participate. In exchange, planners commit to 5 hours over two days of one-on-one appointments and some amazing fun social events. ??
#Eventprofs , does this interest you? If so, reach out to me [[email protected]] - let’s chat about your eligibility and get your application in the queue!! ??
Top 100 Most Influential People in Events 23/24, Top 20 Most influential Canada 24, Smart Meetings Entrepreneur & Hall of Fame, BizBash 15 over 50, Gather Voices Top 50 2024. Founder Event Minds Matter.
2 年Thanks for the shout out Leanne Calderwood, CMP ? Event Minds Matter is grateful for your support on a topic that has been swept under the rug for many decades. It takes leadership, empathy and dedication to evolve any business today and I appreciate you talking about our event this coming Wednesday https://academy.mpi.org/mpi/pages/talkfest. See you there and I hope you are ready to indulge with like-minded humans who need your positivite intellegence.
Founder & CEO | Top 20 ???? & Top 100 ?? Eventex Index | Growth & Engagement Strategist | #ChangeMaker | #Mentor | #EventProfessional | #WomentoWatch | #CommunityConnector | CMP | DES | SEPC | CSM | CSPO
2 年Thanks for the shout out Leanne! 100% on sharing your voice with your company page and personal. We are all building our #circleoftrust
Event Planner Advocate | Meeting Broker | Hotel Guru | Procurement Resource
2 年For my network - If you've been on the fence about #socialselling or think it's too late to start. Take a read and follow Leanne Calderwood, CMP ?. ??
Marketing + Operations Coordinator at Glotman Simpson
2 年And when you share your company's posts (so long as they're useful, of course), you can increase your own reach. It may depend on your industry, but that seems to be the case within my industry now. PEOPLE BUY/LEARN/WHATEVER, FROM PEOPLE THEY TRUST! I will continue to scream that from the rooftops until everyone understands it lol.