Why Podcast Sponsorship is "Dumb"

The True Value in Podcasting

Our latest interview inside of "Podcasters on Podcasting" Magazine

Note from Joseph Haecker:

Hey everyone,

I’m excited to share that I was recently interviewed by "Podcasters on Podcasting" magazine! It was an incredible experience, and I had the chance to dive deep into what makes podcasting truly valuable—not just for podcasters, but for marketers and brands as well.

One thing I’m really passionate about is helping marketers understand the real power of podcasting. Many podcasters, and even some brands, don't fully grasp this. They often see podcasting as a "hobby" or focus solely on downloads and mentions. But that’s missing the bigger picture.

Podcasting isn’t just about putting out episodes—it’s about creating access, building community, and delivering real value. When you partner with a podcast that gets this, like Design Talk LIVE, you’re not just sponsoring content. You’re investing in opportunities to connect with influencers, host engaging events, and build meaningful relationships with your audience.

If you're a marketer or a brand looking to truly engage with your community, this is a must-read. There’s so much potential in podcasting when done right, and I’m thrilled to share insights that could reshape how you approach your marketing strategy.

Check out the interview and let's redefine what podcasting can do together!

Cheers!

Joseph Haecker

Why Podcast Sponsorship is "Dumb": The True Value in Podcasting

Written by Rick Garcia, Editor-at-large

THE INTERVIEW

In the bustling world of podcasts, where metrics often dominate discussions, Joseph Haecker, host of the Design Talk LIVE Podcast, is redefining the game. Joseph's journey from a spontaneous Facebook rant to becoming a podcasting pioneer has been anything but conventional. In an exclusive interview with Rick Garcia for "Podcasters, on Podcasting," Joseph reveals why traditional sponsorship models miss the mark and how his unique approach delivers tangible results. From the high-energy origins of Design Talk LIVE to the impactful in-person events planned for Season 3, this conversation delves into the true value of podcasting and offers insights that could transform your marketing strategy.

Interview with Joseph Haecker: Why Sponsoring a Podcast is "Dumb" but His Model Produces Real ROI

Rick Garcia:?So, podcasters and marketing people everywhere think that podcasting is related to 'downloads or a podcast'. But when was the last time 'you' downloaded a podcast?

Joseph Haecker:?Exactly, Rick. The truth is, we only download a podcast when traveling, or to bookmark our favorite ones. But that does not actually capture the complete audience. It's a common misconception in the industry.

Rick Garcia:?Tell us how the Design Talk LIVE Podcast got started.

Joseph Haecker:?It all began while I was sitting at a hotel in Los Angeles, by LAX. I scheduled to go LIVE on Facebook the next morning to rant about my friends who I had just seen at High Point Market in North Carolina. That impromptu rant evolved into Design Talk LIVE, which cleared 3.2 million views on Facebook and attracted design show celebrities, models, TV and movie stars...READ MORE