Why Pinterest May Be Your Next Creator Marketing Channel

In the world of creator marketing, platforms like Instagram, YouTube, and TikTok often steal the spotlight, but Pinterest quietly continues to be a valuable and underutilized option for brands to engage with creators in brand marketing campaigns.

Pinterest, known for its visually appealing and highly organized interface, appeals to a unique set of content creators across various niches, from lifestyle and fashion to home decor and DIY crafts.

The Pinterest user base is also highly engaged, with almost 500 million monthly active users. Eighty-five percent of Pinners say it’s where they go before starting a project, and 80% of Pinners claim to have discovered a brand or product on the platform.

Here's a closer look at how content creators and brands are harnessing the potential of Pinterest:

Visual Storytelling:

Pinterest is all about visual content, making it an ideal platform for content creators to showcase their creativity and storytelling skills. Whether it's through stunning photography, informative infographics, or eye-catching aesthetics, influencers can create authentic content that helps translate a brand brief into the native Pinterest environment.

Product Promotion:

By creating shoppable pins, content creators can showcase brand offerings and products directly on Pinterest, making it easier for users to purchase items they love without leaving the platform. Brands can also invest in promoted pins from creator channels, amplifying reach and potential for purchases.

Traffic Generation:

One of the significant benefits of using Pinterest for content creators is its ability to drive traffic to their other platforms, such as blogs, websites, or other social channels. By pinning their content to relevant boards with optimized descriptions and keywords, influencers can help brands attract users who are actively seeking inspiration and ideas in their niche.

While Pinterest may not always be the first platform that comes to mind for content creators and brands, its unique features and capabilities make it a valuable addition to any social media strategy.

By implementing these strategies, brands can effectively leverage creators on Pinterest as a powerful marketing tactic to increase brand awareness, drive traffic, and engage with their audience in meaningful ways.

Corey Smock

If you'd like to explore or chat with us about how we help brands craft breakthrough creator marketing campaigns you can email us directly at [email protected].