Why ‘personalization’ in eCommerce has become a game changer and how your brand can benefit from it

‘Personalization’ in a nutshell…

…Is the same as casually scrolling through Instagram, on the hunt for a specific product or service, and voila! You find yourself bombarded with an array of ads tailored precisely to your desires. That is the sheer wizardry of personalization.

But there's more, Personalization isn't just about flooding your internet feeds with targeted ads. It goes deeper. It's about utilizing data and AI to offer customers recommendations, offers, and content that resonate with their age group, gender, location, and an array of other criteria.

Why do we need it?

Simply because Personalization helps brands to create experiences that are relevant and engaging. When individuals feel seen and understood, loyalty blossoms along with? increased sales and conversions.?

How to make it happen?

A. leveraging customer data to curate personalised recommendations:

• This can be done by delving into past purchase history, browsing behaviour, and other data to identify products that the potential customer has been eyeing.?

B. Tailoring communications to cater to each customer's unique needs and interests.

• ?Sending personalised email campaigns, targeted social media ads, and other forms of communication makes the recipient feel special but also works wonders in improving brand awareness and recall.?

C. Creating a personalised shopping experience on the website or app is key

• Showcase different products and content to each customer based on their individual preferences, almost like a virtual personal shopper,

How are brands nailing it?

A. The AI and machine learning revolution

• Leading brands are harnessing the power of AI and machine learning to breathe life into personalization. These technologies can analyze vast amounts of data, unveiling patterns that would escape the human eye. By leveraging this intelligence, brands can create recommendations and content that resonate with each unique customer.

B. The Anonymous Advantage

• Respecting privacy while still delivering personalized experiences can be executed using anonymous personalization. Cleverly utilizing aggregated data to create anonymous customer profiles. These profiles form the foundation of a tailor-made shopping experience, all without compromising the customer's privacy.

C. Real-Time Magic

• Personalization has taken a leap into the realm of real-time. Brands are now tracking customers' browsing behavior, location, and other contextual factors to deliver personalized recommendations and content that align with their immediate needs.?

What can you expect?

You would know your personalization strategy is working when there is-?

1. Boom in sales and conversions
2. Improved customer satisfaction
3. Soaring consumer engagement

Overall, personalization can help brands create experiences that are truly unique and that deliver real results.