Why Personal LinkedIn Profiles are Key for Creative B2B Content Marketing

Ever heard the phrase B2B is the same as “Boring 2 Boring”? Unfortunately, the B2B industry is full of content that simply makes us fall asleep. So much of it is focused on the company, not on the individuals who power it. Which is a bummer, because people and stories are who we have become interested in the most.

Fortunately, there is a way to fix that: personal branding. By adding a more human touch to your B2B content strategy, that not only makes your content more interesting, but also helps your brand appeal to potential clients by focusing on you versus an unknown company.

So, how can you convey your personal branding to the B2B market? LinkedIn personal profiles!

Have you ever noticed how much of your LinkedIn feed comes from individual content creators and not brands? That’s because LinkedIn business pages are dead! LinkedIn has taken a new turn, because personal profiles are the perfect avenue for storytelling for the B2B industry. And by consistently creating content that gives your audience special insights about you as an individual, they become interested in you first, and then by default your brand. 

The better personal brand you have, the more unique your B2B content marketing strategy becomes.     

How is B2B content marketing related to LinkedIn? 

LinkedIn is the best platform for B2B content marketing because it is where businesses and decision-makers hang out. It is the epitome of B2B. 

By optimizing your personal LinkedIn profile, you improve your chances of getting noticed by potential clients. Even better, connecting with your target audience on LinkedIn and regularly publishing content related to their industry slowly persuades them to come to you for help.

Why LinkedIn personal profiles make B2B content marketing creative

LinkedIn personal profiles are the perfect avenue for B2B content marketing because most LinkedIn members are business executives looking for ways to grow their companies. By consistently creating content that speaks to your target industry, your audience can get to know you at a much more personal level and become interested in working with you. 

#1 It’s the perfect channel for storytelling

Gone are the days where mass market TV ads and billboards grow consumer trust in a brand. The people have spoken and the demand is clear that they want personalization and stories. Everyone is tired of hearing about the XYZ tech company making millions of dollars. Instead, they want to hear that the struggles the founder went through to build their company and what they learned along the way. So, this is exactly what your LinkedIn strategy should involve, too. Show your personality, emphasize your skills, and share how you have overcome your struggles.   

#2 It reveals your skills through the content you post

The best way to develop a brand as an expert in any field is by consistently publishing content about the solutions to the problems your target audience faces. People will gauge your ability to solve their challenges through the type of content you produce. If it reveals that you understand what your target audiences are going through, then they are slowly drawn into your brand. Add that to the fact that LinkedIn is a platform with a direct connection to a B2B audience, and that’s a clear recipe to success. 

#3 It connects you to potential clients through networking

All of you who don’t add people you know on LinkedIn are missing out on a massive business opportunity!

I’ll say it loud and clear: LinkedIn is a virtual networking platform!!!

So if you’re being too choosy with who you connect with, you’re passing up huge chances to grow your business, find support, and work with future clients. 

Take the opposite approach: connect with every person you find interesting, get to know them through messaging and interacting with their content, and they will surely return the favor.

#4 It creates a personal brand

You have the power to decide how people perceive you by acting in a specific manner, so your LinkedIn profile should influence how you want your audience to perceive you. Do you want to use humor? Are you good at graphic design? Are you great at interviews and speaking events? Are you a writer? A video guru? All of these are examples of how you can design LinkedIn content that directly reflects how you want your audience to perceive your skills and personality in order to encourage them to want to work with you. 

#5 It generates high-quality inbound leads

Based on the type of content you generate on LinkedIn, you are gradually nurturing your viewers towards a specific action. Once you build your personal brand as an expert in a particular field, prospects will become much more likely to contact you to help them solve their problems and grow their businesses. The key here is consistency. Create content on a consistent schedule that repeatedly shows your audience that you know what you’re talking about and it will keep you on their mind the next time they need help.

Get help with content creation on LinkedIn for the B2B market

I’m a LinkedIn expert who can help you develop a strong relationship with your target audience and generate high-quality inbound leads for your company on LinkedIn. Message me to learn more about my services!