Why is Personal Branding Photography Important – What are the benefits?

Personal branding photography?is a set of professional brand photographs for professionals, entrepreneurs and business owners.

These photographs show you as a person and also a business owner, they reflect your brand and make your audience feel they know and trust you.

Whether you have an Instagram account, Linkedin, Youtube or Pinterest, you have a personal brand and making the right first impression is important.

Your?personal brand photographs?are your visual personality, they are how your brand looks, how it connects with people and the impression it makes.

Brand Proposition, what is yours?

Having a clear picture of your target audience is the starting point. Then identifying their challenges and formulating how you can help them to either overcome them or make them feel better or learn something or change something, is what will keep them interested in what you have to say.

The Benefits Of Personal Branding Photography

1. Professionalism and Credibility

You can only have one first impression! Making sure that is the right one, is critical.

Your sense of professionalism, how competent and trustworthy you come across, form a large part in a potential client’s impression and decision to do business with you. Your branding photographs are your visual first impression and they tell your story the way you want to, right from the start.

First impressions through your?personal branding photographs?extend beyond the digital world. Conferences, networking events, and industry publications all present opportunities to showcase your brand in the real world. Your collection of personal brand photographs, will do just that and reflect on your commitment to professionalism and being an authority in your industry.

2. Distinct Visual Identity

Your?professional branding images?show your distinct personality. They also show your values indirectly by the choices you make in your images. Elements such as colours, your choice of outfits, your brand aesthetics and the environment around you, all play a role in reflecting what you stand for.

Your brand values are the pillars of your identity. Through your professional branding photographs, you can embody these values visually. Whether it’s innovation, authenticity, self-confidence, professional expertise, creativity, leadership, health and wellbeing, sustainability or being inspired by the world around us, your photos can convey these principles visually leaving a lasting impact on your audience.

Your brand will become recognisable and remembered by potential customers, partners, employers alike.

3. Enhanced Online Presence

Your professional branding images are a way to connect with your audience, show your unique personality and stand out from the competition by being yourself.

They help to create an experience that encourages your followers to engage with you.

You can use your brand images in a variety of ways throughout the website, social media and marketing efforts.

By using your branding images in your online content, you will get increased visibility, your brand will become recognisable and people might have already seen you before you meet them. Isn’t that amazing as a result of an effective online presence.

4. Storytelling through Imagery

Your personal brand images are more than just a headshot, they help to visually show your professional process or products.

You could show your workspace and what it would be like to work with you. Or you could show what a consultation with you looks like.

How you interact with clients, what materials do you use in the process, the?visual storytelling options are endless.?

In a world full of noise and distractions, storytelling is a strong marketing tool.

Whether you’re an artist, executive, or influencer, these photographs evoke emotions and create a connection with your audience, drawing them into your story.

You Are Your Brand

People like to buy from people they know and trust. The more you show yourself on your platforms, by posting images and videos of yourself, what you do, your services or products, your team, your working environment, how you interact with your clients, how you solve their problems, etc, the more they will be familiar with what you offer.

Do not think this is a vanity metric, as it is not. By not showing yourself as the person behind the brand you might be damaging your business more.

Also it is not about showing every little detail but your values, what you stand for can have a strong impact.

I totally get it that it can be nerve-racking to stand in front of a camera for your brand photographs with no idea of what to do but with practice you can become better.

To get great branding images, find the right photographer and trust that they will guide you through with ease and excitement.

To start creating your compelling brand that really represents you, your personality and your business, download my free?Ultimate Brand Workbook.

Professional branding changes everything

More trust builds more sales

Strong and consistent branding makes a difference as it builds trust between you and your clients. Having a clear and strategic brand message and strong visuals is crucial for business because sales are gained by trust and lost by confusion.

Raise your perceived value

No matter how much effort you’ve put into your service behind the scenes, customers will judge its value based on your branding and what they see. Having a professional website and brand assets such as your branded photos, ensures that you’ll look like the expert you are and means that you can now command higher prices.

Book the right clients

If your website and branding aren’t designed to speak to your ideal client, you’re likely losing money. Branding shows your people that they are in the right place and need you, not anyone else.

What does a Personal Branding Photoshoot involve?

If you have decided to work with me as your personal branding photographer, your?branding photoshoot?will include the initial branding consultation, the branding clarity (questionnaire), wardrobe styling, location planning, posing and direction.

It also includes social media banners for your social media accounts (Linkedin or instagram).

I have broken down each part of the branding package, so you know what to expect when you?book a brand photoshoot?with me.

Brand Photoshoot Elements

• Brand clarity questionnaire. Your personal branding questionnaire will help you get clear on your visual identity and branding, and ideal client and target market, so we know what kind of images will attract your dream customer
• Concept & style consultation. Before your branding shoot, together, we’ll create a Pinterest mood board of ideas to help us visualise and plan your photoshoot.
• Personal branding style guide. You’ll receive a PDF personal style guide to help you plan and prepare for your shoot.
• Professional hair styling and professional make-up?applied before the photoshoot in the studio.
• Photoshoot. I can photograph you at my photography studio in Tooting Bec? or a location of your choice. I’ll guide you throughout the entire shoot along with posing and direction, so you don’t need to worry about anything.
• Your personal viewing.?Your images will be revealed to you during a personal zoom consultation where you will view your brand photos.
• Download your images. Your brand images will be provided in website and social formats, so they are ready to use immediately. I will send you a?WeTransfer?link so you can download your personal brand photos straight to your phone or computer.
• Social media banners.?I will create social media banners with your brand images and in line with your branding that you can use to update your profiles and use as content for your marketing activity.

Optional extras.?If you need? location or prop hire, please get in touch.

Personal Branding Pricing & Packages

I have created two branding packages to give you flexibility depending on how much time you have and what your budget can allow for.

My?personal brand photography packages?start at ￡750. This includes everything from brand strategy, concept and styling, location planning, a visual mood board, hair & make-up, brand photoshoot, your viewing consultation and social media banners.

The second package is a full day of content creation which is ￡1500 and includes everything as well and more images to choose from in your personal gallery consultation.

After your photoshoot, you will receive your date for the online viewing, your fully edited digital images as well as personalised social media banners to use as part of your marketing content.

Ready To Book Your Personal Branding Photography Session

Curious to find out more about working together, or ready to book in your branding shoot? Apply for your?personal branding clarity call?or email me at?[email protected]

Once you’re booked, I’ll send you my branding questionnaire, and we’ll schedule a visual identity and branding strategy session.

This will help you get clear on your ideal client and what kind of brand statement you want to make.

I’ll bring my branding expertise to the table so we can plan a shoot that will capture your personal style and brand message.

Once we have a date in mind, we’ll schedule a personal style and wardrobe consultation, so you have all the information and advice on what you need to bring and how to prepare for your photoshoot.

You can visit my studio based in Tooting Bec, South West London, or we can arrange a zoom/phone call. After your consultation, you will take home a personal style guide that is packed full of information.

It includes useful advice on how to dress for your body shape, colours that will complement your branding, beauty tips and a checklist, so you don’t forget anything.