Why Personal Branding is the Future of Marketing?
Bj?rn Radde
Senior Director Global Digital Experience | International Author & Speaker | Marketing Futurist | Follow me for Digital Marketing content
A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their?experience, expertise, competencies, actions,?and achievements within a community, industry, or the marketplace at large. A personal brand is an objective, whereas personal branding is the process and strategy by which to achieve the objective.
Most business owners, C-Level executives, or salespeople don't realize the importance of personal branding. However, the truth is if you want to build up a successful business you need to create a successful personal brand.
Here are four reasons to start building your personal brand:
1. It will help you to stand out from the rest!
A personal brand results from what others think or say about you when you're not in the room. It's your reputation and if it's done right it helps you to stand out of the crowd. At least you stand out more than others who are doing nothing related to their personal brand.
2. It will lead to more opportunities!
A strong personal brand can lead to more opportunities. When people recognize you as an expert in your field the likelihood is higher you'll get more opportunities.
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3. People trust you more!
When people see you often on social media they feel like they know you. They know what you stand for and they more likely trust you. It's a psychological trick: So post often and show your face in combination with your subject matter expertise.
4. People will always search for you online!
Personal branding can help you to control the narrative about yourself and show yourself in the best light possible. You should try to "own" the first page of Google when it comes to your name. Because people will search more and more for your online in the future!
For me, personally, personal branding truly is the future of marketing. It’s not a thing of popularity and vanity. It’s a critical and essential part of doing business!
What do you think about personal branding? Leave your feedback in the comments. Thanks!
About the author:
Bj?rn Radde?is Vice President Digital Experience at?T-Systems International?- one of the world's leading vendor-independent providers of digital services. Before he joints T-Systems he was Director Digital Experience at Sabre and Vice President?Digital Marketing at Trust International. In this role, he was worldwide responsible for all digital marketing products?of the company. Previously, Bj?rn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics with a focus on online marketing and e-commerce, he initially worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.
VP Complex Projects at T-Systems International
2 年Hi Bjorn, Interesting article and prompted me to think about the difference social media can make to people's careers (and hence life). It allows more opportunities for all, especially as training to manage social media is widely available for those who look for it. However, we are in a time of change for social media - (see for example what is happening in Twitter). Do you think this could change the mechanics of how personal branding should be managed? Are there any areas to be wary of? Thanks!
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2 年It is in my point of view a good pillar to foster visibility of companies. Supporting people to build up a brand to give insights. Being related to a topic and therefore a ?face“ which appears in mind. This also means: quality of posts has to be high - with added value for the community. It is not about the absolute reach but about informing the right people. Knowledge sharing is the important point for me. Then it will be win win. For the company and for your personal appearance on social media b2b platforms. Risk: people interact with people and company brand might suffer harm when people quit and customers trust more into their direct contacts. My first 5 cents here Bj?rn Radde ??
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2 年Well #personalbranding adds certainly to all Top of the funnel activities and in a certain sense also middle of the funnel. In that sense I would say yes, Personal activities aimed at branding fulfil the prerequisites to be equal to what the function of marketing is: prepare and influence the speed and the quantity of the #sale ??