Why personal brand photography is a must to tell your story

Visuals play a crucial role in how you portray your personal brand to your customers and clients, and how potential clients see you. First impressions last. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone.

Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal brand photography can have such a massive impact. Professional photos are an asset and will serve you for years to come. Having a bank of on-brand, professional, memorable and bespoke images will not only save you time, it will attract more of the right clients and make you more money into your business.

Here are three ways that you would benefit from booking a professional personal branding shoot:

Use them on your website

• Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real life bespoke photographs, that are personal to you and your brand, also help tell your business story more authentically. Also, the promotional show reels that your photographer has provided you with will provide real stand out on your site. 

Use them on all of your social media platforms

• For every post or social media communication, you can choose the right image that will heighten the engagement that post gets. You can also use the graphics and promotional show reels that your photographer has provided to increase levels of engagement.

Create a killer bio for events

• Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.

"And do you know what is the most-often missing ingredient in a sales message?

It's the sales message that doesn't tell an interesting story.

Storytelling - good storytelling - is a vital component of a marketing campaign."

Gary Halbert