This Is Why People Hire Pro Copywriters to Help Their Brands Stand Out

“It’s ONLY words, so we can definitely whip up our own website copy.”

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“We’ve already spent so much on the website design, so we can save some money if we write the copy ourselves.”

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“We just can’t afford a copywriter right now, but we can definitely write our own emails.”

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I mean, you could do it yourself, but they’re not “just words.”

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Great copywriting is an intuitive direct conversation with your ideal prospect, to get them to yes.

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The “words” on your website, your product descriptions, in your emails, your social posts, in your brochures and even on your business card do matter.

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A buyer reads them and either says “maybe,” “yes,” “no” or “hell no.” (And if they’re saying “hell no” to you, they’re probably running to your competitor if they’re raring to solve their problem.)

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Businesses of all sizes invest in outside copywriters. I have a billion-dollar apparel brand in my client roster, as well as a one-woman family law firm. What do they have in common? They know how important it is to invest in good copywriting to attract their ideal prospects and guide them through the buying pipeline.

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Here are some reasons why it makes good business sense to bring in an experienced copywriter…

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1. Is copywriting your zone of genius?

I’d have a great passive income stream if I got $100 everytime someone said to me, “Well, I wrote a few articles for my local newspaper” or “I wrote a few sales letters in my day.” Yeah, everyone can write, but is it YOUR lane? Is it your genius? You’re most likely a genius in the solution(s) your business provides.

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If you’re a screen print artist, I’m never gonna say to you, “Hey, buddy move away from that computer and watch me work a few separations, because I tried silk screening at summer camp.”

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If you’re a speaker, I’m never gonna say to you, “Hey, back away from that mic and watch me riff in your area of expertise because I read a couple books by Gabby Bernstein.”

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If you’re not a professional writer, chances are you haven’t been immersed in the marketing frameworks and formulas copywriters use to write the copy that gets prospects to yes. Chances are you haven’t learned exactly how to bring a brand vibe and experience to life in words. You may not know how to write an email subject line and body copy that gets a buyer off the couch and pulling out their credit card.

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2. Do you have the time to write?

For most of my clients, whether they’re a CEO or a marketing director or a company of one, they’ll say, “I just don’t have the hours it takes to focus on my marketing copy.”

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Right. That’s why you hire a copywriter who knows how to produce baller copy in way less time.

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Remember that billion-dollar apparel company I mentioned? I write a long-form reported content marketing article with promotional social posts and email copy every two weeks for the marketing director. She recently told me, “My staff just doesn’t have the time to spend writing these pieces, so you’re saving me lots of time and stress. Plus I look great to my boss since we’re posting consistently great copy and getting thousands and thousands of views.”

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Consistent copy and content is a necessary part of growing your business, so like anything else … bookkeeping or graphic design, that isn’t in your core wheelhouse, you should hire an expert to help .. so you can spend your time growing your empire for the greater good.

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3. Do you know how to compound your copywriting?

When you write fresh, SEO-smart copy for many pages on your website (and then regularly add new landing pages or twice-monthly blogs), Google will love you for it and raise your site in the search results so you get discovered more often.

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Translation: More organic traffic coming to your site … and when they get there, if the customer journey is mapped out well, that copy will move them to take the next step with you.

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Many business owners also hire copywriters to create ongoing content for their site so that it’s fresh and relevant to their current customer base, enticing them to visit your site more often.

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4. Do you know what kind of ROI you get on good copywriting?

I’m not talking about a 2 cent a word investment. I’m talking about investing in a professional copywriting solution for your website that does the following things for your business:

-Immerses prospects in your brand experience

-Increases their awareness of your brand as one that understands their problems

-Promotes your products or services as the clear solution to their problems

-Rise higher in search engine results

-Increase your conversions (because that’s the single biggest goal of great copywriting)

-Increase your sales.

And remember, not all copywriters (like everything else out there) aren’t created equal.

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A good copywriter has …

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-an enviable portfolio (as in, you look at it and want that person to create your branding because you see craft in their voice)

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-awards to their name (you don’t necessarily need this, but as a career writer, I have dozens of awards for my work so it’s an outside verification of my skills and commitment to my work)

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-an impressive client roster and testimonials that share what it’s like to work with that writer and the results their copy helped to score

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-invested in their professional education (the worst is writers who say, “I don’t need to study the greats or read anyone else.” Wrong. I’ve invested thousands of dollars and hundreds of hours in training to improve my skills.)

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-stellar research and interviewing skills (that’s so they can get up to speed fast about your market and clients. Some business owners like to hire copywriters who specialize in their industry for that reason).

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-attention to details and deadlines (just being a “good” writer isn’t enough, so you want someone who’s responsive, hits deadlines and can quickly make revisions.

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So I have an offer for entrepreneurs who know they need their website, sales pages and email funnels to work a lot harder for them ... and who know that this "writing problem" is standing between them and mega brand awareness and an extra $5K to $20K a month. (And ... for biz owners who can't quite pinpoint how to "fix" it themselves.)

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In this high-touch, done-for-you package, I do the following:

1) audit your current messaging to identify and fix any gaps in how you present your services to your ideal clients so they say yes faster;

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2) create the belief-shifting copy based on proven persuasion frameworks so that when prospects reach out to you they're pretty much sold;

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and 3) deliver your package in an easy-to-load format so that you can optimize your website, sales page or emails immediately.

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To be a good candidate to increase your income with this done-for-you package, you'll need to be:

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A. pretty clear on your niche and how you help your clients

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B. willing to change up the copy on your site/sales page/emails quickly, rather than letting it languish in the Google Doc

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C. be ready to close leads when they come your way, fast and furious.

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Reach out if you think this offer is for you … whether you want more brand awareness, leads or sales, and if you want messaging that speaks directly to your buyers.