Why people don’t buy from you

You know when you watch a show, a movie that you really love and you want those close to you to watch it too? You must often start with “Guys I just saw something so awesome today!” There you have all the attention of your friends. Because the sheen in your eyes, the gasp of your mouth and the orchestra of expressions that take over your face at the point is something of fascination, of amazement, and in a world where everyone is constantly waiting for something to turn their heads, that is enough to get the attention of most people.

You see, there is an inherent quality of selling within all of us. And that quality shines out the brightest when you want other people to experience it and get enthralled the way you did. That magical experience, yeah!? And if you think selling is not your department, hold your horses; selling is everyone’s department. Because whether or not you’re having to sell a product or service at some point in your life, you’ll have to sell yourself at many - interviews, dates, friendships, business relationships, and many more associations when you’re supposed to establish a bond. And the truth is, in selling anything, your reputation is always on the line. For you are selling what YOU believe in. You are selling your convictions. 

If you cannot relate with the above, you need to read on below. Because these may be the reasons why you’re not selling.

- Creating a need

Why would I want to buy an iPad from you if I already own a laptop and a smartphone that fulfil all scope of usability that your iPad offers me? Your pitch for your iPad ends right there. So if you start singing songs of its glory to me, I never bothered to hear it. But what if you started with how you have this amazing product which marries the portability of a smartphone, and the powerful usability of a laptop, with an ever most coherent user interface? Now we’re talking about something groundbreaking. Creating the dent of need is without a doubt one of the most important aspects of selling, for one would spend their money prudently. What you have to do is make the person realise that his money is valued by you and is not a splurge, but indeed, an investment.

- Competition

Jimmy’s lemonade stand was working great. Life gave him lemons, he squeezed them, and made money out of them. Things were looking better than ever… Until Susan came along. Susan’s lemonade stand was bigger, with her cute little sister Debbie and her lemon tree helping out, she was able to sell more lemonade, with a more fresh-from-the-farm experience. While Susan’s sales were increasing, Jimmy’s only plummeted. This was call for action. If he had to win back his customers, he had to change the game. The next day, he started making more juices, and bought new equipment to make it. He set up a few chairs before his stall and hung pretty lights and decoration on his stall. It was showtime for Jimmy. That evening Susan’s stall was overshadowed such, that Debbie decided to invest her time in homework instead. Need I say more? Competition will always be there, and many lament losing out because of it. But just like the power-shift of the lemonade stalls, it is all about upping the game, and giving a better experience to the consumer for their money. Competition is just how creative you can be at being better.

- Right place at the wrong time

True, being a salesman means overcoming heaps of rejection on a daily basis. And sometimes it gets harder to see a light at the end of the tunnel. But if you’re visiting the house of a working professional on a dull weekday afternoon to make a sale, how do you expect to succeed? Selling is a very hands on, right place at the right time kinda job. Grabbing attention of those you need, is like catching a running train. Just as hard, and just as crucial. You see, hard selling is never a passive process. If you have to connect with those in UK, you can’t expect to succeed working on Indian timings. You have to operate on theirs - that is 4.5 hours behind you. And that is the steely, and unrelenting, unbreakable spirit a salesman develops. The best salesmen are hustlers, who never take no for an answer. Because otherwise, you just can’t expect to get responses of ships that have already sailed.

- Your own conviction

When someone asks you why you have that Beatles’ wallpaper, or why you have a Lord of the Rings tattoo, you don’t have to give them some rote response that you’ve memorised before sporting it. Whatever you say doesn’t follow a script that you’ll robotically read aloud. And if you do, you’re probably never going to stir intrigue in the other person. Because when you genuinely love something, your passion for it is only looking for reasons to burst open the lid. When your conviction backs your purpose, you will instantly become everything your boss wanted you to be - the best salesman in the world. When you know you’re selling something that will change lives, you will be relentless. In that moment, you won’t use tricks, guidelines or follow some mechanically written script to sell it. Because at that point, your purpose isn’t about you making a sale, but for them to buy. For them to buy this thing they need to take their lives to the next level, the way it did yours. :) By the time you truly believe in what you sell, you will have become the best salesman you know. :)

In a nutshell, I can sum up selling the process of selling in just 3 words: Purpose, Passion, and Power. :)

With Brand New Programs and Power Talks, I have made a decision to expand my reach the world over in a sincere attempt to ignite, to empower and to enrich the lives and the purposes of those I connect with. 23 years of getting top professionals to the Achiever’s Zone, and counting. :)