Why People Do What They Do

Why People Do What They Do

Unlike other measures of personality – such as the MBTI, DiSC, Hogan, and CliftonStrengths – the Reiss Motivation Profile? (RMP) is grounded in a scientific theory. In this series, we explore some of the principles of Professor Steven Reiss’s theory of motivation.

Principle VII.? Strong satiating intensities motivate interest in multiple gratification objects.

The number of different gratification objects a person typically seeks is positively correlated with the intensity of the individual’s basic desires. Why??To satisfy strong needs requires a large number of experiences with relevant stimuli.

People with a strong desire for Curiosity, for example, tend to be interested in learning about several subjects, not just one or two, while individuals with a strong need for Eating typically do not have a limited diet but rather enjoy many different kinds of food. A strong desire for Physical Activity generally prompts people to engage in various forms of exercise such as playing more than one sport, while a strong need for Status usually results in the ownership of multiple symbols of high social standing including a large home in an exclusive neighborhood, an expensive car, designer clothes, and extravagant jewelry.

The Reiss Motivation Profile? (RMP) assesses an individual’s satiating intensities for the 16 basic desires and thus predicts the behaviors needed to satisfy the person's strong needs. In short, the RMP explains why people do what they do.

To learn more, visit www.reissmotivationprofile.com.

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