Why People Buy

People buy for one of two reasons, or sometimes both; they either want to avoid pain or gain pleasure. If you think about it, these are the two inspiring influences for anyone doing anything in their life. It’s the old carrot and stick example; the carrot is something to eat as a reward and the stick is the punishing object to fear.?

For those of us that sell goods or services (and everyone sells something), our job is to find the answer to the pleasure they want or the pain they wish to avoid and show them how our product or service will help them realize their end game.?

In previous blogs, I have suggested that products and services are bought via emotions and then justified logically with facts. Therefore, it’s the job of the presenter to uncover what that prospect or client wants as a result of the product or service and make the emotional connection.?

Once made, you and your product or service have captured the power to have a happy customer. If you do not make that emotional connection, you are wasting both your time and the prospects, and the chance of making the sale is slim to none.?

Keeping that emotional connection is imperative should that client call your business and is placed On-Hold. A very cost-effective and efficient On-Hold Message can keep that connection whereas a radio, silence or a series of beeps can disconnect that emotional connection.?

Since 1987 HoldMasters, Your On-Hold Message Company has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects while engaging and informing the caller. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line