Why it pays to innovate

There have been a number of media stories over the last few weeks focussing on the fact that British businesses are failing to innovate. Reports by both the government and the private sector have highlighted that there is less investment in research and development in the UK economy now than has been the case in the recent past. From this, the conclusion is often drawn that there is a lack of innovative ability in the country. However, it is not ability that is missing

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