Why Packaging Matters Now More Than Ever.

Let’s talk about packaging.?

We know it’s important but why and how can it shape a brand's success in 2022?

Well let’s start with Customer Experience.?

Customer experience is not just the end product, the hint is in the phrase ‘experience’ and packaging plays a vital role within this.?

From being sustainable, personalised, premium or on-brand, packaging directly shapes brand perception and enhances the customer experience.?

#1. Packaging helps to establish your brand.

By differentiating your brand you’re able to define an identity. Packaging is tangible, visceral and unavoidable. It’s a potent marketing tool that turns customer experiences into positive memories that drive repeat business. Don’t fluff it up.?

#2. Compelling packaging protects the customer experience.

You’ve got packaging but is it fit for purpose and effective??

Is it flimsy?

Does your packaging have the right weight for the product??

Is it expensive, or is it personalised??

All of these questions once answered build on customer experience.?

You would be frustrated if an expensive purchase arrived in cheap packaging that damaged the product.?

So choose wisely and don’t let packaging be the reason your customers had a negative experience with your brand.?

#3. Quality packaging is unsurprisingly important for online sales.

Quality doesn't just refer to the strength or robustness of a box or packaging.?

It also refers to the design consideration. For example, Coca-Cola boosted sales by 2.5 per cent after a decade of decreasing sales with its Share a Coke campaign featuring cans and bottles featuring popular names.?

The rise of influencer marketing as an effective marketing strategy has also demonstrated the need for considered packaging. It can make or break your brand story and essence. In 2022, brands need to pay close attention to their marketing, shifting all efforts to build relationships with their customers.?

Ultimately, the packaging is just as important as the product itself and can pay huge dividends in building brand equity for consumers.?

Learn how we can help craft the right print and packaging strategy for your brand by contacting us at [email protected]