Why Packaging is the core differentiator on the shelf

The saying goes that one should not judge a book by its cover; however, in today's social media-driven economy, the cover plays a crucial role in the consumer market. From creating a lasting first impression to signifying and amplifying the brand image, packaging goes a long way in influencing purchasing decisions. Statistics show that 67% of consumers try a new product because the packaging catches their attention. Research also shows that 30% of businesses report an enhanced interest in their product if they start investing in packaging.??

Influence of Packaging on Consumers?

These statistics show that packaging plays a crucial role and can be the deciding factor for a product's success. It's obvious since the packaging is the consumer's first introduction to a product, and as the saying goes, first impressions are paramount. Attractive packaging brings more attention to your product, creating a window of opportunity to form positive associations with the product. Moreover, when there are more than a hundred options in front of the consumers when they shop, innovative and iconic packaging helps differentiate your product from the rest. For instance, the deep purple of Cadbury or the bright red of Coca-Cola, packaging are colours of products that have become distinguished through the years.?

Evolution of Packaging from Necessity to Marketing Tool?

A couple of decades ago, packaging was considered a mere necessity for the product's protection, and not much attention was paid to it as the customers also had no other expectations from it. Even for companies, packaging was just an afterthought as most of the time and money was spent on developing the product and ensuring its quality. With changing times, packaging has taken an essential role in the development and growth of any product. Today, the outer covering of a product has become a whole new avenue of marketing the product.

The important role that packaging plays in the current consumer market can be attributed to the growth of the marketing and advertising industry which has been on the rise for the last two decades. Add to that the rise of social media, people now buy things as much as to use them to show them to other people. Now, for people to associate with a product, they consider several other criteria apart from the quality of the product like the elegance of its packaging, the choice of colours and materials, sustainability, etc. Appropriate packaging can influence brand perception and create a strong basis for customer loyalty.?

Indeed, a consumer's purchasing decisions are influenced by many independent factors. However, in modern times, the packaging of products plays a huge role and cannot be overlooked. Businesses are increasingly investing in innovative packaging methods to attract more customers, as evidenced by the rapid growth of the packaging industry itself.

If your business aspires to become a leader in the FMCG space then focusing on the packaging aspect of your product is critical. At Kris, we understand its importance and specialize in bringing your packaging ideas to the shelf. We utilize cutting edge technology and sustainable materials to ensure that your product gets the packaging it deserves to stand out from the crowd. Contact us today to learn more about our service and how we can help you.