Why Package Your Freelance Services?

Many clients don't understand marketing and communication, especially with the increasing complexity of the field. They may have a vague idea of what they need, but they're not sure. That's why they need guidance from freelance writers, graphic designers, digital marketers, social media content creators and other freelance marketing experts. One way to guide clients to purchase the services they need is to frame them as solutions and charge a flat fee.

3 parts of freelance service packages:

1. ?Tangible results your services will achieve.
2. ?Specific deliverables that are included.
3. ?A flat fee, usually charged one time or per month.

An Example:

Client-Attracting Blog Posts?

(RESULTS) Professionally written blog posts will demonstrate your company's expertise or product benefits to your ideal clients, increase reader engagement, and generate leads.

(DELIVERABLES) Includes:

• One interview with a customer, supplier, or expert in your organization.
• Two 300- 500 word blog posts with target keywords to attract your ideal clients.
• A call to action encouraging readers to take the next step in your sales process.
• Two rounds of edits per post.
• A suggested stock image to go with each post.
• A version of the posts to be used as LinkedIn articles or e-newsletter content.
• Social media intros for your posts.

(FLAT FEE) Cost: $400

Advantages of Packaging Your Freelance Services

For Freelance Clients

Clear Results

• Organizing your services around results gives customers a clear picture of how you will enable them to accomplish their business goals.

Clear Value

• A flat rate tied to specific results helps them decide if the value you're promising is worth the price you're charging.

Makes Budgeting Easier

• Clients also appreciate knowing the final cost ahead of time so they can budget for the project.

For Freelancers

Deliver Services Efficiently

• Bundling your freelance services helps you create repeatable systems . As you go through the learning curve, you develop productive short-cuts. For example, standard service packages eliminate the need for creating client proposals from scratch, which can be time-consuming. Instead, you can create a standard proposal and change the client name, deliverable dates, and a few other details as needed.

Deliver Services Profitably

• Another important benefit of packaging your freelance services is that you will get into a rhythm of efficiently delivering outstanding results for clients. The faster you get on a flat-rate project, the more profit you earn! Speaking of profitability, make sure you track the time it takes to deliver your service package. If you are not consistently earning your preferred hourly rate, you may need to raise the price or streamline your process.

When to Package Your Services

You won’t want to bundle all of your services because some clients will need help with specific projects, or they want ongoing services. It’s also challenging to bundle complex projects delivered over a longer period of time that may involve other freelance partners. Freelance service bundles are best for short projects with clear deliverables and defined outcomes.

Ready to develop a freelance service package? READ Four Simple Tips to Package and Price Your Freelance Services.

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