Why outsourcing works best in tough times

Tough times require tough decisions!?

Making the difficult decisions during times of adversity is sometimes necessary in order to survive and thrive, such as outsourcing certain aspects of your day-to-day functions, however, they can become a permanent business choice if they work, and you find a company that offer you a great ROI.

Whilst outsourcing as a whole during any period of stability and growth is a valid method for having key aspects of work completed, for a lot of businesses, it can happen either in times of economic downturn, when the company is on the verge of potentially closing. Companies usually will look for out of the norm procedures and options to help stabilise the company, turning to the experts in specific fields of delivery to add value.

One proactive and practical solution is to outsource certain aspects of your business. This business practice will let companies transfer some of its functions, operations, and processes to another company. It can include most activities such as customer service, manufacturing, back-office functions, and Lead Generation / Telemarketing aspects.

Put simply, businesses outsource specific duties to reduce their expenditure thus improving their profitability.?Getting the best out of their core business activities company executives should be looking to outsource as a strategic way of achieving key business goals and targets.

Following the economic downturn caused in 2008 from the banking crisis, a great deal of businesses used this practice to lessen their workforce and ride out the tough times that followed.?

I am passionate about outsourcing at anytime, and why not our business is an outsourced telemarketing and lead generation one. This being said, I have written several articles on the subject since we established Advance in 2016.

Below is an extract from a previous article I wrote.?

Question?

Did you & your company advertise, recruit, and train your sales team in order for them to spend exhaustive hours researching opportunities, trawling through endless reams of data and countless hours on the phone attempting to create leads? Most likely they are receiving significant salaries, in exchange you expect them to be closing key deals.

Therefore, setting lines of demarcation between lead generation and field sales and providing your sales team with cohesive support is vital for your business to grow. Let your salespeople sell, they know your business & your products better than most, their skills lie in closing sales from face-to-face meetings.

So, what’s the solution?

Option 1: Carry on as normal

Sit on your hands; turn a blind eye and a deaf ear to legitimate complaints from your beleaguered sales team that they don’t have the time. But let’s face it; if you are a professional operation, to remain stagnant is a sure-fire way for failure, in any competitive industry you can be sure that the competition will not be choosing this option.

Option 2: Recruit internal Lead Generators / Telemarketers?

Undoubtedly this will alleviate some pressure on your sales team and eventually create some leads. However, between the recruitment process and agency fees, it can prove both time-consuming and expensive. The person/people you hire will inevitably have to undergo some form of training and will take time to learn the processes and culture of your workplace. What’s more, they will need to be managed. Structures such as a comprehensive call management system will have to put in place to evaluate and analyse their performance. The list goes on.

·????????Contingency plans for when an employee is sick or on annual leave

·????????What if they quit unexpectedly

·????????What if they want promotion and no longer want to be on the phone

What if there was a straight forward plan?

Option 3: The Power of Outsourcing

Traditionally most medium or large organisations have little to no problem with outsourcing certain elements of their day-to-day operations to specialist companies or agencies. This should be seen as an investment in the services of dedicated professionals that have in-depth industry knowledge and a track record of delivering high quality.

However, despite this, when it comes to elements of lead generation, telemarketing & business development, there is often internal resistance to outsourcing this aspect of the business. Whether it is from sales teams feeling threatened or from marketing or sales directors wanting to keep it "in house". Outsourced lead generation should be looked at no differently, it is dedicated specialists helping deliver growth within existing sales strategies. Under the right circumstances, this is a very effective option.

I get it, that sometimes we would rather keep everything in house to have a greater level of control, but we all need to be pragmatic in times of adversity and choose the right solutions in order to protect the core and secure the long-term business survival.

Thank you for taking the time to read this article, it has been a while since my last one.

If outsourcing your lead generation and telemarketing moving into 2023 is on your radar, then call our office, and we will discuss how we can assist you moving forward.

Cheers,

Mike