Why Outbound sales suck all the time? What is the most challenging part in sales?
Previously, perhaps before the emergence of 3G, the sales process relied solely on offline advertising, TV broadcasting, newspaper advertising, and print marketing methods to generate leads.
The sales team receives inquiries via phone, email, or in-person visits to the offices. Many traditional businessmen and salespeople used these age-old patterns and techniques to attract customers. Outbound sales, in my opinion, is obsolete in 2023. In this article, I will explain why I believe this.
The biggest difference between inbound and outbound sales is who initiates the sales relationship. In inbound sales, the prospect reaches out to the company first, while in outbound sales, the sales representative reaches out to the prospect first.
In inbound sales, the prospect reads an article, attends a webinar, or downloads an eBook. With outbound, it's the salesperson cold calling, cold emailing, or even cold texting the prospect, or the company placing ads online.
My strong reasons to deny Outbound sales process: -
o?? o We're speaking with people who aren't interested in our products or services. It's a total hit-or-miss situation.
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My final thoughts
The famous sales motivations like ‘You can sell ice to Eskimos’, ‘You can sell ACs to Antarticans’ – all are bullish toxic positivity idioms. I don’t buy any of it. Sales must be well-organized process in the company rather than a one-man-show by sales people, in my opinion.
The sales profession has a bad reputation due to high stress and career insecurity. I believe that if the sales process is streamlined, the uncertainty will be reduced to some extent. The uncertainty depends on the business culture of the region, ethical business practices and law and order system.
Outbound sales are similar to you pursuing a beautiful girl in town that everyone else is pursuing to date. What are your chances of getting a date? Why do we continually jeopardize our self-esteem? We must improve ourselves in order to attract them, right?? If a girl likes you, she will gravitate toward you. It's a simple matter of common sense.
Hmm, these are my thoughts on sales processes. Thank you for reading and have a wonderful day.