Why our new AI policy is built on principles of quality, protection and privacy
A great thing about working in digital is the way it’s continually changing and developing.
But this can give you a feeling of having to run to catch up all the time; clients have often said to me that just when they felt they were on top of it all, something else would come along!
Suddenly you need a strategy for Google+ or Clubhouse (remember them?) or TikTok (now that one has had more staying power).
In the last two years, it’s been AI that’s made marketers do a double take.
Not a new technology (we’re talking decades of development here), it was the introduction of ChatGPT in late 2022 that accelerated everything forwards at an alarming rate.
At Sookio , we’ve been watching developments in AI very closely. Experimenting with the tools ourselves, listening to industry podcasts, joining webinars…and in all our discussions I’ve been quietly thinking, well how do WE feel about artificial intelligence? What’s OUR approach? What’s OUR position at Sookio on all this?
And I’ll tell you our position.
We love technology, and want to get the very best out of it for our clients. But the human factor must never be forgotten. We will always aim to strike a balance between the two.
Introducing our new AI policy
Built around the work we do as an agency and our core values, the new AI policy supports our team in using AI tools ethically, legally, and effectively so we minimise risk for our clients and demonstrate best practice at all times.
The technology is rapidly developing so we fully expect to update this first edition at regular intervals!
As we explain in the blog, our AI policy supports three core principles:
Quality, Protection, Privacy.
And we've broken it down into the following sections:?
领英推荐
We look forward to talking this new AI policy through with clients in our next Untangler in March, and if anyone has any comments or perspectives to share, do comment below. There’s a lot to discuss!
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Copywriter | Content Marketer | Content Writer
9 个月The human element is so important in marketing, even when using AI. So it's great to see our official policy presented after all the chats at Sookio on this very topic!
I create and run Ecommerce businesses
9 个月AI can be super helpful when staring at a screen isn't generating the ideas you desperately need, getting the ball rolling is something it's great at! Just also really hope it isn't sentient already and acting not sentient whilst simultaneously planning the extinction of the human race ??
Building the future of manufacturing with IfM Engage, University of Cambridge ? Senior marketing and comms strategist
9 个月Only just spotted 'Picture credit: Certified human being' ?? Brilliant. Looking forward to discussing this and more at our next Untangler in March.
Creative & Editorial Digital Content Consultant | Healthcare & Life Sciences
9 个月Excellent AI policy! Clear, simple, and to the point. Much appreciated transparency ?? Personally, and given the fact I work solo most of the time, I particularly appreciate the ability to use it to bounce ideas and think with 'someone' as you said, 'similar to how we ask a colleague for an idea on how to approach a creative task.'