Why Organic Marketing is do or die for your business success

If you're not all in on organic marketing, you're not just missing the boat....you're watching it sail off into the sunset with your competitors on board.

Let's cut through the noise and get real about why organic marketing isn't just nice to have, it's absolutely essential for your brand's survival and success.

In this article I am going to give you practical steps to help you catch up if you haven't jumped on board the organic boat yet, and explain how organic marketing is going to help your paid campaigns, so be sure to stick around.

Your secret weapon

Forget what you've heard about organic reach being dead.

It's alive and kicking across multiple platforms and if you're not leveraging it, you're leaving money on the table.

Today's social media algorithms are hungry for quality, interest based content.

That means you can smash it out of the park without breaking the bank.

But here's the kicker....you've got to get your hands dirty.

I'm talking about diving in headfirst and creating authentic content that truly connects with your audience, not content that just ticks the box of your 'posting' needs.

Don't just theorise about it, live it, breathe it, become one with the platforms (yes, I know that sounds a little Stars Wars Jedi-esque, but you actually have to immerse yourself into the world of your audience and their pain points)

That's how you'll create content that doesn't just resonate, it explodes across your audience's feeds.

E-commerce brands, listen up!

For those e-commerce warriors out there, organic social media is your golden ticket.

Platforms such as TikTok, Facebook and Instagram aren't just 'platforms', they're your virtual shopfronts.

Build a strong brand presence with killer content, and watch your paid campaigns soar. It's not just about making sales' it's about creating a tribe of loyal customers who'll stick with you through thick and thin. The trick is, create a following of loyal fans, more like a 'movement', rather than 'selling' to them on these platforms and it is far easier to 'sell' to them without even 'selling'. These platforms offer the most ridiculously easy e-commerce shopping features, there really has never been an easier time to 'sell' online.

Be human or be gone....

Video content is still reigning, but short-form video? That's the emperor.

It's quick, it's punchy, and it's what your audience craves. Why? Think about it. How do YOU consume content? Quickly? We all consume content this way. We are all so time poor that literally we are scrolling in between lunch breaks, picking kids up from school, meetings....so, then why would you NOT then make content to suit this?

But here's the real tea – personalisation is your secret sauce. In a world drowning in AI-generated fluff, be the brand that adds that human touch (top tip, algorithms crave this too, as does Google, which then will make you more searchable).

It's not just about standing out, it's about connecting on a level that turns casual browsers into die hard fans. And die hard fans are the ones that will recommend you to no end...they're the ones you want! Free marketing!

And let's not forget about SEO (Search Engine Optimisation or 'keywords', words that make you searchable or found online'.)

Your brand and your search rankings are two sides of the same coin. Focus on building a brand that people can't stop talking about, and watch your organic search rankings skyrocket.

The brutal truth

Think organic marketing is optional? Think again. Here's what you're risking:

1. Missed connections: Without organic content, you're ghosting your audience. No engagement means no loyalty, and no loyalty means no business. And you should be working off engagement and not followers (just go back and watch my previous content where I explain this!)
2. Burning cash: Relying solely on paid ads? You might as well set your money on fire. Organic marketing gives you staying power without bleeding your budget dry. Paid ads do work...BUT, they only work well IF you have a good organic presence....
3. Stunted growth: Organic marketing is your long term growth engine. Without it, you're stuck in first gear while your competitors zoom past.

Here are some practical steps you can take to get moving

1. Make organic social your PRIORITY. Understand it, live it, breathe it.
2. Get personal. Don't just delegate – dive in yourself. Feel the pulse of your audience.
3. Quality is non negotiable (by quality I don't mean investing in the best camera equipment, I mean quality as in content that truly speaks your truth and soul). Create content that stops thumbs in their tracks.
4. Break down silos. Get your media and creative teams working as one unstoppable unit. If you don't have a team, look to collaborate with other local businesses to tap into their traffic, this works well!
5. Know your audience inside out. Tailor your content like a bespoke suit.
6. Use paid to amplify, not replace. It's the turbocharger for your organic engine.

The bottom line

Organic marketing isn't just a nice to have – it's the lifeblood of your brand's future.

It's about building something that lasts, something that resonates, something that turns heads and opens wallets.

The future of marketing isn't just about reaching people, it's about mattering to them. If you can strike an emotional chord with your audience, you have got them - and that doesn't matter what niche you are in, you can do this with any niche.

Are you going to sit on the sidelines and watch your competitors run the show? Or are you ready to roll up your sleeves, dive into the organic marketing game, and build a brand that doesn't just survive, but absolutely thrives?

The choice is yours. But remember, standing still is the same as moving backwards....and whether you like the digital world or not, or agree with the direction it is going in, it IS going in the direction it is, SO, embrace it, or you will be left behind....

If you are not sure where to start and need some help, get in touch with us! Shoot us an enquiry via [email protected]

Thanks for stopping by!

Melissa

If you would like to watch my YouTube video on this topic, check it out below!