Why opt for Digital Marketing?

In today's world, communication as well as online presence has become an absolute must for a business to strive. Most older and smaller businesses be it for our parents, often do not realise that they do have a huge potential for new opportunities.

Following the same light, organizational politics for each business entity can be different. But what is organisation politics?

Organisational politics refers to a variety of activities associated with the use of influence tactics to improve personal or organisational interests (Jarrett, 2020).

For instance, each employee has its own wants and needs. One would want to get a better salary or better fringe benefits while the manager and shareholder might want something different; more profits for expansion and higher dividends respectively.

In 2020, it is now evident that information technology and internet connectivity have become essential in order to succeed and without it, meeting everyone's demand can become quite difficult, let alone build a successful business-to-customer relationship.

What can you gain from investing in Digital Marketing?

1. Affordability

Is it free, you might ask? Well it can be in some ways. One aspect sometimes considered when running ads is reach. Reach can be "organic" or "paid."

Organic reach refers to the number of persons that sees your content without you paying for it. When you are new on the market however, it can be difficult to build a solid audience since you are not yet known.

Paid reach is self-explanatory, that is you are paying to be seen. Is it expensive? Not really. In fact, it is proportionate to your budget and can be as low as $1 per day, per ad.

Thus compared to other marketing methods, prices are often based on what you are doing but generally lower than others.

2. Mobile Access

Who doesn't own a smartphone nowadays? It has now become an essential tool to connect and remain connected with others.

Users use it for news, social networking, browsing and numerous other activities.

Digital Marketing enables you to target those users to be in front of them whenever they use different apps on their smartphone.

3. Flexibility

A wide range of opportunities is created when you start investing in Digital Marketing since it involves many forms ranging from content marketing, social media marketing, email marketing to banner ads.

When involving yourself in traditional marketing, you might find that there is not much room to manoeuvre. With Digital Marketing, you always have the option to test and stop any poorly performing campaigns in real time.

4. Expansion

Nowadays, almost every consumers do almost all of their purchases online due to factors such as limited time, location barriers, delivery services being provided, smartphones' availability and connectedness, and the plethora of options being presented to the user.

It is now of utmost priority to start investing online to reach further customers in such a busy world. Between Google Ads and brand awareness campaigns, you can further expose you brand to the world and boost revenue.

5. Multimedia

One aspect also considered quite often in Digital Marketing is "Engagement." But how do you engage with your customers? You provide them with interesting, meaningful and creative content! Users (including myself) strive for beautiful images and videos. You will also find that it is far easier to include all these content types in Digital Marketing instead of traditional marketing.

Convinced that you need Digital Marketing for your business but don't know where to start? Contact me with all your details regarding your project!

6. Interactivity

Preserving a good relationship with your customers is one of the keys towards building a successful business.

Advertising in newspapers, radio, billboards, and much more traditional ways, unfortunately does not let the consumer express his/her views. Digital Marketing remediates to that in a way that it provides a platform for consumers and potential consumers to voice out their opinions and sentiment through comments, messages, reviews and posts.

Why would you need this? This will show your consumers that you care about what they say and think, and helps build a trustworthy relationship while also enabling you with valuable insights such as tastes, preferences and reactions. Moreover, it also assist in conflict resolution.

7. Tracking

You can advertise in the newspaper or radio but how will you measure how many customers seeing you ad or ignoring it completely.

Luckily with digital marketing, most platforms already come with their own tools for analytics. While for websites, you might just have to include a code or use plugins if you are using Content Management Systems (CMS).

Besides, you will be able to use different types of ads and monitor their performance, tweaking them to your own liking to improve your strategy.

8. Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry.

By doing so, you establish a sense of trust towards readers and you assist them for any question that they may have before making a purchase. Take the example of social media pages relating to nutrition pills and health. Most people often ask for advice and even compare things on the internet.

Engaging a conversation with customers and potential customers helps in clearing any doubts and misunderstandings thus have an opportunity to secure a sale or customer loyalty.

9. Influencer Engagement

This has become quite popular among Generation Z users. This involves getting someone to endorse your brand and enhance your brand awareness through the influencer's community and may instill them to become new customers.

10. Print Enhancement

Print marketing efforts is expanded when you start investing in digital marketing. As such, you can complement your print ads by writing online content that would enrich them with more details and maximize their effectiveness.

Takeaway notes:

The benefits of digital marketing for businesses include:

• Lower costs and higher flexibility for your marketing efforts
• Enabling multi-platform access to consumers who rely on their mobile phones or do all their shopping online.
• The ability to speak with authority on topics related to your product or industry
• Having the opportunity to engage with influencers, earn their respect and get them to endorse your brand.
• Multiple types of media can be used in your marketing strategies.
• Tracking your customer actions across the web and their purchase decisions.

(10 Clear Reasons Why You Need Digital Marketing [Updated] | Ballantine, 2020)

Ready to take the next step and achieve greater success? Contact me with all your details regarding your project!

References

Jarrett, M., 2020. The 4 Types Of Organizational Politics. [online] Harvard Business Review. Available at: <https://hbr.org/2017/04/the-4-types-of-organizational-politics> [Accessed 18 September 2020].

Ballantine. 2020. 10 Clear Reasons Why You Need Digital Marketing [Updated] | Ballantine. [online] Available at: <https://www.ballantine.com/10-undeniable-reasons-need-digital-marketing/> [Accessed 24 September 2020].