Why Only 1% of Executives Publish Thought Leadership—and How You Can Leverage It to Build Your Brand
Kylie Hammond LLMEntGov
Chairman & CEO of Tiger Boards | Finding the Next Generation of Board Directors | Board Search Specialist | Governance & Talent Management Expert | Angel Investor | Coach & Advisor | Help Enterprises Find Board Talent
Did you know that only 1% of executives on LinkedIn consistently publish thought leadership content? This statistic presents an incredible opportunity for those willing to share their insights and engage actively on the platform. If you’re ready to stand out, build your reputation, and create new career opportunities, now is the time to step up and leverage this underused strategy.
Stand Out by Walking the Talk
Publishing thought leadership goes beyond just posting the occasional article or commenting on trending topics. It’s about operating at a senior level and demonstrating your expertise through videos, articles, blog posts, comments, and meaningful engagement in relevant groups and conversations.
When you consistently share your thoughts, insights, and knowledge, you separate yourself from the competition. You’re no longer just a bystander—you become a genuine industry leader who "walks the talk".
A Game-Changing Opportunity for Board Directors
For board directors, this is a massive opportunity. If the vast majority of professionals aren’t publishing content, you can set yourself apart by regularly sharing ideas that matter to the organisations and industries you want to impact. Thought leadership acts as a shortcut to visibility—with the right strategy, you can position yourself as a go-to expert for board opportunities.
At Kylie Hammond, I work with clients to develop content calendars that align with board-level concerns—the issues that keep directors awake at night. This becomes the foundation for thought leadership over the course of the year, with a monthly plan that includes:
By implementing this strategy, you position yourself as a thought leader who not only understands boardroom dynamics but also contributes valuable insights.
Don’t Overthink Your Schedule—Consistency is Key
If you want to be sophisticated about your content, there are plenty of tools to help you schedule posts. However, platforms like LinkedIn favour organic engagement, meaning that regularly participating in real-time will often perform better than pre-scheduled content.
The goal isn’t perfection—you don’t need to post at exactly 8 AM on a Monday, Wednesday, and Friday. What matters is being consistent over time. Even if your posts don’t receive a lot of likes or comments, people are still paying attention. I can personally attest that many people consume content passively. There’s rarely a day that goes by without someone telling me, “Oh Kylie, I saw your video.”
That’s the beauty of thought leadership—it works quietly in the background, building your profile and establishing your expertise with minimal effort.
Expanding Your Thought Leadership Beyond LinkedIn
Once you’re in the rhythm of publishing consistently on LinkedIn, taking it a step further becomes natural. You can:
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Getting quoted in the media is one of the fastest ways to build credibility and change your profile overnight. When you’re recognised as a subject-matter expert, your personal brand skyrockets.
Set Yourself Apart as a Genuine Industry Icon
In a world where only 1% of executives publish consistently, you have the chance to pull away from the competition by being one of the few who regularly contribute valuable insights. Thought leaders are recognised as generous with their knowledge, sharing ideas that shape their industries and uplift others.
By committing to regular content creation, you establish yourself as more than just an executive—you become an industry icon whose voice matters.
What’s Next? Create a Content Plan and Start Publishing
If you’re ready to stand out on LinkedIn and beyond, the key is to start with a simple content plan. Identify the issues that matter most to your audience—whether that’s board directors, clients, or industry peers—and commit to sharing your thoughts regularly.
It doesn’t take much effort to get started, but the impact can be significant. With thoughtful, consistent content, you’ll not only build your personal brand but also unlock new opportunities for career growth, speaking engagements, and board roles.
Let’s Work Together to Build Your Thought Leadership Strategy
If you want help creating a content calendar or developing a thought leadership strategy aligned with your career goals, book a session with me. I’ve helped thousands of executives and board candidates develop their presence, and I’d love to help you do the same.
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