Why One-Size-Fits-All Strategies Fail: The Power of Personalized Business Growth

The other day, I had an onboarding session with a new client. As we mapped out our collaboration, she shared something interesting: before she found me, she’d reached out to other coaches. Naturally, I asked—why me?

Her answer was simple: I don’t do templates.

Yes, LinkedIn has algorithms. Yes, there are best practices. But your strategy? That should be uniquely yours. No cookie-cutter approach can authentically capture your voice, your brand, or your goals.

Yet, I constantly see businesses fall into the one-size-fits-all trap. And let’s be real—it’s more lucrative for providers. It’s easier to churn out generic frameworks, slap on a label, and sell them en masse. But does it actually serve the client?

Absolutely not.

The Wrong Question: “Can You Just Make Our LinkedIn?”

I hear this a lot. Someone asks for a quote and then looks puzzled when I respond with: What do you want to achieve?

• Do you need LinkedIn as a digital business card?
• Are you building authority and engagement?
• Will you be creating a Company Page?
• How many team members will be involved?

… Silence. Because most haven’t thought about it.

Could I just “make” your LinkedIn? Sure. But do you want results, or do you just want a presence? There’s a world of difference between the two.

The Right Approach: Clients First, Strategy Second

Whether I’m working on LinkedIn growth, AI applications, or business mentoring, my process always starts with you. No strategy works unless it fits your actual business and resources.

Before I even think about crafting a plan, I ask:

• What results do you want?
• What are your resources?
• Are you a solopreneur or do you have a team? If so, how involved will they be?
• Who creates your content?
• Is leadership driving this, or is the team genuinely invested?
• Will you personally handle LinkedIn activities, or will you delegate?
• How much time can you realistically commit?

These aren’t just questions. They’re the foundation of success.

Imagine designing a LinkedIn strategy that requires two hours of engagement daily when you only have 15 minutes. That’s a guaranteed failure. And I don’t do failure.

The Secret to Long-Term Client Relationships

Success isn’t just about delivering a service. It’s about making the client the hero of their own journey. When you build strategies around their needs, goals, and constraints, you’re not just providing a service—you’re building trust.

And trust is what brings clients back. Not quick-fix templates. Not generic playbooks.

This reminds me of a client I worked with over ten years ago when I was still in an advertising agency. Every time we launched a new product on the market, we organized a hands-on cooking workshop for journalists, where we used the products in practice.

We could have done what most brands did—sent out a press release, mailed some materials and product samples, and hoped for coverage. But no, we created an experience. We gathered journalists, enticed them with unique gifts—like an herb pot with an invitation—and ensured attendance rates sometimes exceeded 120%.

And even though it has been over eight years since our last event (due to structural changes at the client’s company, which no longer has a presence in Slovenia), everyone—both the journalists who attended and the client—still remembers those moments fondly.

No matter what business you're in, ask yourself:

• Are you truly listening to your clients?
• Are you respecting their uniqueness?
• Or are you pushing them into a mold that benefits you more than them?

Because at the end of the day, people remember those who see them, hear them, and value them. And those are the relationships that last.