Why No One Responds to Your Sponsorship Pitch

Let’s not kid ourselves. You don’t want to answer the phone and get a sales pitch and neither does your prospect. So how do you sell without a sales pitch?

Stop selling. Put yourself in your prospect’s shoes. If someone sends you an email, reaches out on LinkedIn, leaves a voice mail or actually reaches you live, what would keep your attention?

Think about it. REALLY. Stop and think. How many emails do you scan the subject line and delete? Do you let the phone go to voice mail if you don’t recognize the number? Why? It is literally the only way to get anything done. You have to make choices and your prospect is exactly the same. Your beautifully crafted email with the attached overview, never gets opened.

Unfortunately, The bitter truth is most of your emails will never get opened. I was shocked to find that a typical slide deck gets about 2 seconds a slide and maybe 10 seconds on one slide and 90 minutes if they leave for lunch in the middle of your deck.

The most innovative industry leaders recommend this:

1. Be specific about what benefit your bring. Not some generic B.S. about being the leading blah, blah, blah.
2. Understand the job of the prospect and what they are evaluated upon. What is success to them?
3. Keep it short. It is actually harder to write something short and concise, but it is worth it.

Writing is a skill. Selling is a skill. Keep learning and practicing. And don’t give up.

Not sure where to start when it comes to finding potential sponsors and marketing them? Check out our consultation page to book some time if you are interested in learning more.?