Why ONDC (Open Network Digital Commerce ) Matters to Kirana Stores in the Quick Commerce Era ?

Kirana stores have long been the backbone of Indian neighborhoods, offering essentials with unmatched convenience and personal touch. But the retail landscape is evolving rapidly. With the rise of e-commerce giants and quick commerce platforms promising deliveries in 10-30 minutes, local stores face mounting competition. That’s where the Open Network for Digital Commerce (ONDC) steps in, providing a lifeline for kirana stores to thrive in this new digital economy.

?? What is ONDC and Why is it a Game-Changer for Kirana Stores?

ONDC is a government-backed initiative designed to connect buyers and sellers across multiple platforms. It’s like creating a shared marketplace where kirana stores can compete on equal terms with big players. By breaking down digital barriers and offering user-friendly tools, ONDC ensures that kirana stores stay relevant in the fast-paced world of quick commerce.

?? The Role of Kirana Stores in India’s Retail Economy

India is home to over 12 million kirana stores, which form the backbone of the country’s $900 billion retail sector. These stores account for approximately 88% of the retail market, demonstrating their dominance and critical role in serving the nation’s population. Beyond being retail outlets, kirana stores are significant employment generators, supporting millions of livelihoods across urban and rural areas.

Nearly 90% of India’s population relies on kirana stores for their daily needs, making them indispensable. By sourcing and selling locally, these stores sustain local economies and foster strong community ties.

?? How Quick Commerce is Shaping the Future

Quick commerce is transforming how consumers shop, with its promise of ultra-fast deliveries. The Indian quick commerce market is expected to grow at a staggering CAGR of 46% from 2022 to 2025, reaching $5.5 billion. For kirana stores, this presents a golden opportunity. Thanks to their proximity to customers, they can deliver faster than centralized warehouses—and with ONDC, they can unlock this potential.

?? Here’s how ONDC supports kirana stores in quick commerce:

1. Expand Customer Reach:?

ONDC connects kirana stores with thousands of customers through apps like Paytm, Meesho, and PhonePe.

1. Leverage Proximity Advantage:?

Local stores are perfectly positioned to fulfill quick orders faster than distant warehouses.

1. Simplify Daily Operations:?

With ONDC’s digital tools, managing inventory, processing payments, and tracking orders becomes effortless.

1. Apps Supporting Kirana Stores on ONDC

ONDC partners with several apps to make it easier for kirana stores to go digital and participate in quick commerce. Key platforms include:

Buyer Apps:

• Paytm
• Meesho
• PhonePe
• Craftsvilla
• Mystore

Seller Apps:

• eSamudaay
• GoFrugal
• SellerApp
• Digit
• Bizom

These apps bridge the gap between local stores and the growing base of digital shoppers.

?? Why Kirana Stores Should Embrace ONDC?

NowThe quick commerce wave is here to stay. By joining ONDC, kirana stores can:

1. Adopt Easy-to-Use Technology:?

Simplified tools ensure even non-tech-savvy owners can easily onboard.

1. Access Hyperlocal Logistics:?

Collaborations with delivery partners ensure fast and reliable service.

1. Enjoy Financial Benefits:?

ONDC offers reduced transaction fees and onboarding incentives to encourage participation.

??????4. Gain Knowledge and Skills:?

Training sessions and workshops help stores maximize their presence on ONDC.

Proven ResultsIn cities like Bengaluru, kirana stores on ONDC have seen sales increase by 25% within three months. Over 80% of their quick commerce orders were delivered in under 30 minutes, delighting customers and driving loyalty.

?? Why Customers will prefer Kirana Stores on ONDC

When kirana stores join ONDC, everyone wins.?

• Customers enjoy Faster Deliveries: Thanks to the store’s proximity, orders arrive quickly.
• More Variety: Shoppers access a wide range of products from their trusted local stores.
• Supporting Local Business: Buying from kirana stores strengthens the community and supports small businesses.

The Future is Local, Digital, and Fast Kirana stores have always been at the heart of Indian retail. With ONDC, they now have the tools to lead in the digital era of quick commerce.?

By joining ONDC, kirana stores can stay competitive, grow their business, and continue serving their communities with the personal touch they’re known for.

The retail revolution is here, and kirana stores are poised to take center stage. Don’t wait—be part of the change and embrace the opportunities ONDC brings.

At Wansa , we specialize in empowering kirana stores to unlock their full potential through ONDC. From onboarding assistance to tailored growth strategies, we ensure a seamless transition into the digital economy.

Our team provides:

Comprehensive digital enablement solutions.

Training and support to leverage ONDC’s tools effectively.

Insights and strategies for sustained growth in quick commerce.

Reach us for work collaborations